首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2023-07-24
68
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event. [br] Companies use their Olympic sponsorship to ______.
选项
答案
promote the sales of their products
解析
推理判断题。结合全文的意思,公司赞助奥运会的目的不是为别的,就是为了能够促销自己的产品。综合第三段后半分的内容,很容易得出此答案。另外,根据常识我们也很容易得出答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2865850.html
相关试题推荐
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsa
[originaltext]Requestingsomeone’sbusinesscardisastraightforwardproce
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
[originaltext]M:Hi,Cathy!Iheardthatyou’vebeentoLondononbusinessfor
PresidentCoolidge’sstatement,"ThebusinessofAmericaisbusiness,"still
随机试题
Suchcrimesmaybesocomplexthatmonthsoryearsgobybeforeanyone______th
你的青春就是一场远行,一场离自己的童年,离自己的少年,越来越远的远行。你会发现这个世界跟你想象的一点都不一样,你甚至会觉得很孤独,你会受到很多的排挤。度假和
在第3-5腰椎高度的椎管内不含有:()A.尾神经根 B.骶神经根 C.
()是目前我国股权投资基金最主要的投资资金来源。A.工商企业 B.社会保障基
青蒿抗疟的有效成分是A.青蒿素B.青蒿内酯C.青蒿酸D.青蒿醇E.挥发油
直流系统充电装置型式应选用特高频开关电源模块型充电装置。
既能治疗湿热黄疸,又能治疗大便秘结的药物是A.大黄 B.蔊菜 C.马兜铃
视杆系统( )。A.对光敏感度高,有色觉,分辨力弱 B.对光敏感度低,有色觉
某男,65岁。久咳不已,短气乏力,痰多清稀,食纳减少,腹胀便溏,足面浮肿,苔白舌
A.异种抗原 B.同种异型抗原 C.自身抗原 D.异嗜性抗原 E.肿瘤相
最新回复
(
0
)