首页
登录
职称英语
Taste is such a subjective matter that we don’ t usually conduct preference
Taste is such a subjective matter that we don’ t usually conduct preference
游客
2023-07-22
40
管理
问题
Taste is such a subjective matter that we don’ t usually conduct preference tests for food. The most you can say about anyone’ s preference, is that it’ s one person’ s opinion. But because the two big cola(可乐饮料)companies--Coca-Cola and Pepsi Cola are marketed so aggressively, we’re wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who has a strong liking for higher Coca-Cola Classic(传统型)or Pepsi, Diet(低糖的)Coke, or Diet Pepsi. There were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we set them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participant’ s choices with what mere guess-work could have accomplished.
Getting all four samples right was a rough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse--only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preferences test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The statistics recorded in the preference tests show ______.
选项
A、Coca-Cola and Pepsi are people’ s two most favorite drinks
B、there is not much difference in taste between Coca-Cola and Pepsi
C、few people had trouble telling Cola -Cola and Pepsi
D、people’ s tastes differ from one another
答案
B
解析
本题问及文中提到的测试的结果。文章第四段第二句说“In the end,only 7 out of 19 regular Cola drinkers correctly identified their brand of choice in all of trials.The diet-Cola drinkers did a little worse-only 7 of 27 identified all four sample correction ly.”因此可以说可口可乐和百事可乐在味觉品尝方面并无
转载请注明原文地址:https://tihaiku.com/zcyy/2858297.html
相关试题推荐
Whatmatterstohimis______(这个工作能否让他继续他的学业).whetherthejoballowshimtopursu
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
Beforerefrigerators,homesusuallyhadiceboxes.But【S1】______waytokeep
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericans
Inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldif
随机试题
HowmanyofficersdoestheHongKongPolicedepartmentroughlyhaveaccordingto
函数不可导点的个数是().A.3 B.2 C.1 D.0
利润中心一般用一张()来呈现其业绩。A.资产负债表 B.现金流量表 C.内部
确定空调房间围护结构的传热系数时,需要考虑的因素有()。A.室内外温差、恒温
下列关于建筑材料分类说法错误的是()。A.按照化学成分来分类,水泥混凝土属
秦始皇统一中国的时间是( )。A.公元前230年 B.公元前228年 C.公
写字楼物业的市场营销,不宜采取的操作方式是()。A:围绕物业的交通便利性展开市场
基金合同是约定基金管理人、基金托管人和基金份额持有人权利义务关系的重要法律文件,
下列化合物属于黄酮醇的是A.大豆素 B.葛根素 C.橙皮苷 D.山奈酚
路基处理方法中:重锤夯实、机械碾压、振动压实、强夯的方法属于( )。A.换土垫层
最新回复
(
0
)