首页
登录
职称英语
Taste is such a subjective matter that we don’ t usually conduct preference
Taste is such a subjective matter that we don’ t usually conduct preference
游客
2023-07-22
12
管理
问题
Taste is such a subjective matter that we don’ t usually conduct preference tests for food. The most you can say about anyone’ s preference, is that it’ s one person’ s opinion. But because the two big cola(可乐饮料)companies--Coca-Cola and Pepsi Cola are marketed so aggressively, we’re wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who has a strong liking for higher Coca-Cola Classic(传统型)or Pepsi, Diet(低糖的)Coke, or Diet Pepsi. There were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we set them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participant’ s choices with what mere guess-work could have accomplished.
Getting all four samples right was a rough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse--only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preferences test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] According to the passage the preference test was conducted in order to ______.
选项
A、find out the role taste preference plays in a person’s drinking
B、reveal which cola is more to the liking of the drinkers
C、show that a person’ t opinion about taste is mere guess-work
D、compare the ability of the participants in choosing their drinks
答案
A
解析
本题问的是进行偏好测试的目的。文章中第一段最后两句说“..we’ve wondered how big a role taste preference actually plays in brand loyalty.We set up a taste test...in a blind tasting.”所以正确答案应为A“弄清口味在个人选择什么饮料时起什么作用”。
转载请注明原文地址:https://tihaiku.com/zcyy/2858296.html
相关试题推荐
Wedon’tlaughat____________(那些敢于尝试的人)nomatterhowmanyerrorstheymake.th
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
Bynowyouknowthat【C1】______yourmoney’sworthisnotjustamatteroflu
随机试题
AccordingtoMiekeyKaus,whichofthefollowingisNOTtrue?[br]Kaushasreal
建设部制定和颁发的安全技术标准(),是机械安全运行、安全作业的重要保障。A.《
老年抑郁症是指首次发病在A.65岁以后 B.50岁以后 C.60岁以后 D
患者,男,30岁。颈部肿块,溃后脓水清稀,夹有败絮样物质,经久不敛。应首先考虑的
A.前列腺素B.甲睾酮C.黄体酮D.炔雌醇E.氯米芬先兆流产
A.氯化物检查 B.重金属检查 C.硫酸盐检查 D.铁盐检查 E.砷盐检
属于甲类传染病的是A:疟疾 B:艾滋病 C:乙肝 D:霍乱 E:黑热病
在村委会统一组织协调下,洋河县洋河乡上刘村村民刘某等15户农户将30亩承包地流转
教师要具有符合时代特征的学生观。这就要求教师正确理解学生全面发展与个性发展的关系
市场比较法、收益还原法均需遵循的估价原则为( )。A、预期收益原则 B、替代
最新回复
(
0
)