首页
登录
职称英语
Celebrities as the Products’ Spokespeople1.明星代言现象很普遍2.明星代言广告存在一些问题 Advertis
Celebrities as the Products’ Spokespeople1.明星代言现象很普遍2.明星代言广告存在一些问题 Advertis
游客
2023-07-18
36
管理
问题
Celebrities as the Products’ Spokespeople
1.明星代言现象很普遍
2.明星代言广告存在一些问题
选项
答案
Advertisements with a celebrity as a product’s spokesperson is everywhere, on the Internet, televisions, newspapers, magazines and even on the walls of some buildings. Undoubtedly, the celebrity spokesperson could boost the sale of a certain product. Take Coca-Cola and Sprite for example. The soft drink aims at the young, so they invite Liu Xiang or Zhou Jielun as their spokespeople, who are the young’s favorite. Sometimes consumers would like to buy the product just because of the famous spokesperson.
There are, however, some problems for both the celebrities and the consumers. To begin with, a star may know nothing about the product before representing. So he or she might be misled to advertise for the items of low quality so that consumers become the victims. Worse still, attracted by the large amount of money, some stars would like to act as the spokespeople of fake and inferior products. Of course, their public images would be spoiled. In terms of the bad effects, it is high time for laws to be worked out to regulate celebrities’ advertising. Only in this way can stars be trusted by their fans and consumers.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2848385.html
相关试题推荐
Themoreweusecellphone,______(我们更应该关注手机的安全问题).themoreconcernweshouldd
TheyraisedpricesandadvertisedonTV,______(而不是降低产品成本).insteadofcuttingt
Petroleumproducts,suchasgasoline,kerosene,homeheatingoil,residualf
Petroleumproducts,suchasgasoline,kerosene,homeheatingoil,residualf
Petroleumproducts,suchasgasoline,kerosene,homeheatingoil,residualf
Petroleumproducts,suchasgasoline,kerosene,homeheatingoil,residualf
Petroleumproducts,suchasgasoline,kerosene,homeheatingoil,residualf
CrazeforCivilServiceExaminations1.近年来很多大学生热衷参加公务员考试2.引起此现象的原因3.你的看法In
PlayingTruant1.现在大学里逃课现象很严重2.你认为产生这种现象的原因是什么3.怎样才能阻止这一现象"Whyisheabsen
CelebritiesastheProducts’Spokespeople1.明星代言现象很普遍2.明星代言广告存在一些问题Advertis
随机试题
Theadvantagesanddisadvantagesofalargepopulationhavelongbeenasubj
CharlesDickenswasafamousnineteenth-centurywriterandthesignature"C
Hilary:Howaboutgoingtothetownpoolnow,Joan?Orwecouldalwaysswimatt
施工安全检查日志记录要及时、完整、真实,文字叙述简明扼要,文本整洁。当天发生的事
对于子宫内膜异位症病因的描述哪项不恰当A.子宫内膜异位症可能来源于体腔上皮化生
妊娠28周末的胎儿体重,估计为A、600g B、800g C、1000g
肝胃不和与肝郁脾虚证的共同表现是()A.太息易怒 B.吞酸嘈杂 C
常压下,空气温度为23℃,绝热指数k=1.4,气体常数R=287J/kg·K,其
原材料采用计划成本法核算时,下列属于“材料成本差异”科目借方核算范围的有()
商业银行的现金资产最具( )。A.风险性 B.盈利性 C.流动性 D.稳
最新回复
(
0
)