首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-18
11
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries centered primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then change them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting the needs of the consumers. A striking example of the importance of meeting the consumers’ needs happened in mid-1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] To put it in a simpler way, the marketing concept is ______.
选项
A、a kind of persuasive salesmanship
B、an effort to turn goods into money
C、a customer-centered approach
D、a surest way to greater profit
答案
C
解析
细节题。本题其实是对marketing concept的简单定义或性质的考查。对其定义进行定位,根据第二段第三行中This eye-on-the-consumer approach is known as the marketing concept可知,marketing concept其实是一种以消费者为中心的方法,故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/2846814.html
相关试题推荐
Mostconceptionsoftheprocessofmotivationbeginwiththeassumptionthat
IsForeignLanguageLearningNecessary?1.目前各种翻译软件应有尽有2.有人认为没有必要再学外语3.我的看法
NewGraduationMath=SuccessforCommunityCollegesTheconcept
NewGraduationMath=SuccessforCommunityCollegesTheconcept
NewGraduationMath=SuccessforCommunityCollegesTheconcept
NewGraduationMath=SuccessforCommunityCollegesTheconcept
NewGraduationMath=SuccessforCommunityCollegesTheconcept
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
随机试题
Althoughfewwoulddenythatit’sbettertoberichthanpoor,forsomepeop
ThemainpurposeofthisarticleistohighlypraiseIngridforherdedicationt
在显微镜下观察真菌,常用以处理标本的物质是A.明矾 B.甘油 C.氢氧化钾
尸检必须在患者死亡后多少小时内进行,具备尸体冻存条件的可以延长至多少天()
T日买入LOF基金份额自( )日起即可在深圳证券交易所卖出或赎回。A.T B
某企业的产品生产按照工艺顺序需连续经过甲车间、乙车间、丙车间、丁车间的生产才能完
下列建筑或场所可设置一个安全出口的是()。A.某建筑面积为50㎡的地下一层木工
痛风急性发作期不宜使用的药物有()A.秋水仙碱 B.别嘌醇 C.丙磺舒
前列腺素药物的使用禁忌证有()A.青光眼 B.癫痫 C.妊娠期皮肤瘙痒史
胰体前方的器官( )。A.胃后壁 B.腹主动脉 C.下腔静脉 D.肝静脉
最新回复
(
0
)