首页
登录
职称英语
Names have gained increasing importance in the competitive world of higher e
Names have gained increasing importance in the competitive world of higher e
游客
2023-07-07
77
管理
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, brand, brand, brand," said Tim Westerbeck, who specialises in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organisations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School. Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures", "brand architecture" and "identity systems", the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完全成熟的)university and officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows. Many college officials said changing a name and image could produce substantial resuits. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said. [br] The name changing from Cal State, Hay ward to Cal State, East Bay shows______.
选项
A、how a university is perceived by the society
B、that the university wants to expand its influence
C、that the university wants to project a new image
D、the obvious change in university’s self-awareness
答案
B
解析
根据题干中的Cal State和Hayward将本题出处定位于第4段。该段第2句指出,加州海沃德学校改名为加州东海湾校是希望project its expanding role in…(表明它在旧金山东部的两个比较偏僻的乡村中的影响力)。B)中的expand its influence是expanding role的同义表达,故为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2816778.html
相关试题推荐
Althoughtheterm"globalwarming"hasbecomeincreasinglyfamiliartotheg
HigherEducationforAll1.最近,在中国已经放宽了对高考考生年龄和婚姻状况的限制2.这一做法有许多好处3.同时,放宽年龄限制也带来
It______(直到失去健康)peopleknowtheimportanceofhealth.isnotuntiltheyloseheal
Itisnosecretthathealthcarehasbecomeincreasinglyunaffordableasthe
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
随机试题
"PhysicalandChemicalPropertiesandChanges"→Sugar,water
Whatistheminimumnumberofmatchesyoucanremovefromthisdiagramtoleave
Completethenotesbelow.WriteONEWORDONLYforeachanswer.Thesleepylizard
某公司董事会议明确了公司应从以下三个方面强化控制措施:一是实施全面预算管理,将各
A.656.58 B.629 C.705.69 D.728.57
男性,28岁,黏液脓血便2年,伴里急后重感,查体:一般状态佳,左下腹轻度压痛应补
作为风险防范的第一道关口,在贷款的派生收益与贷款本身安全性的权衡上,公司信贷业务
机体感受邪气后,病邪在机体内潜伏一段时间,或在诱因的作用下,过时而发病,这称为A
(2021年上半年真题)晓军向老师报告:“安安偷看我的试卷。”老师说:“安安怎么
职业道德建设是先进性与广泛性的统一,其要求是( )。A.倡导“先进”,但要给
最新回复
(
0
)