首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-07
11
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have 【B2】______people’s desire for better fuel economy for their cars by advertising automotive products that【B3】______gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally 【B4】______. A few years ago a brand of bread was offered to dieters with the 【B5】______that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real 【B7】______. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a 【B8】______investment for most people.
If consumers consider the quality of the insurance plans and the message in the ads, they will 【B9】______the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is 【B10】______to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] 【B4】
选项
答案
misleading
解析
misleading,意为“误导的”。
转载请注明原文地址:https://tihaiku.com/zcyy/2815164.html
相关试题推荐
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvincethe
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvincethe
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvincethe
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
A.markingB.sinceC.nuisanceD.arriveE.pro
Asanxiety-makers,examinationsaresecondtonone.Thatisbecausesomuchd
WhichofthefollowingisNOTmentionedbytheauthoramongthingsthatareinhe
[audioFiles]audio_eusm_j05_001(20082)[/audioFiles]A、Toencouragethem.B、Tosto
所示对称桁架,在两种荷载作用下,内力不同的杆件数量为( )。 A.1根 B
波形梁钢护栏板制造通常采用连续辗压成型工艺,该工艺主要由()部分组成A.成
A.仰靠坐位 B.俯伏坐位 C.仰卧位 D.侧卧位 E.俯卧位针刺头面、
下列属于违法分包行为的有( )。 A、总承包商将建设工程分包给不具备相应资质
对由于胃肠、肝胆疾病引起的消化酶不足者可选用 关于消化不良的非处方药治疗A.胰
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
最新回复
(
0
)