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[originaltext]Advertising is the tool that has always been used to convince the
[originaltext]Advertising is the tool that has always been used to convince the
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2023-07-09
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问题
Advertising is the tool that has always been used to convince the public to buy products. In the beginning, it was a basic and crude tool. Craftsmen cried out to passersby, telling the quality of their products. Today, newspapers, magazines, radio, and television use a variety of means to introduce the public to many products developed through technology.
The Romans started using recorded advertisements. They smoothed and whitened areas on a wall where advertisements could be written or carved.
In the Middle Ages, people continued to use verbal announcements and written messages, but a new form of advertising, using symbols, was developed as well. Shops displayed a special symbol to indicate what goods or services could be found inside.
The Industrial Revolution caused an explosion in the advertising field. The abundance of luxury goods, coming both from new inventions and from trade with different parts of the world, meant that consumers had to be told more about products than ever before. They had to be persuaded that they needed all these new products and that one product was superior to its many competitors. The buying public was soon being exposed to endless amounts of advertising.
Questions 32 to 35 are based on the passage you have just heard.
32. What is the passage mainly about?
33. How did early craftsmen advertise their products?
34. Who first started using written advertisements?
35. When did advertising first boom?
选项
A、During the Industrial Revolution.
B、In the Middle Ages.
C、After the Second World War.
D、After the invention of televisions.
答案
A
解析
选项表明,本题考查时间。短文中提到,工业革命引起了广告领域的迅猛发展(explosion),随后对此进行了解释:这一时期商品极大丰富,人们需要对商品有更多的了解,而卖家也要说服顾客购买商品,所以数不尽的广告出现在消费者面前。由此可知,广告业在工业革命时期(during the Industrial Revolution)开始繁荣(boom)起来,故答案为[A]。
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