首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2023-07-06
13
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] When did the green third wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental con—cern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/2812782.html
相关试题推荐
Thedictionarysaysatrendisakindofmovementordirection.Peoplearoun
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
随机试题
①天津市是中国第三大城市,也是中央直辖市之一,总人口为950万(其中城市人口460万)。②天津是华北地区重要的商贸和工业中心,也是该地区蛀大的港口。③天
关于著作权保护期,说法错误的有( )。A.作者死亡后,其署名权依然受著作权法的
某一试验室需要进行AC-20C沥青混合料(70号A级道路石油沥青)马歇尔试验。己
小朋友们听老师讲《西游记》的故事,仿佛看见了孙悟空大闹天宫的情景,这是( )A
患者,女,30岁,已婚。结婚3年未孕,月经周期正常,量少,色红无血块,小腹隐痛,
最易与再生障碍性贫血混淆的疾病是()A.骨髓增生异常综合征 B.ITP C.
A.膨隆型 B.突出型 C.脱垂游离型 D.Schmorl结节型 E.经
妊娠合并病毒性肝炎的孕妇为预防产后出血,产前4小时及产后12小时不易使用的治疗方
我国某公司到某一发达国家建立一家分公司。该分公司的基本运营模式是,从母公司进口家
招标人要求总承包人对专业工程进行统一管理和协调的,总承包人可计取总承包服务费,其
最新回复
(
0
)