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  3. Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工人)and

Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工人)and

游客2023-07-01  28
问题     Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工人)and I’m OK," the Killer Rabbit, the Dead Parrot—were tired of seeing their legendary sketches pirated and posted on YouTube, free to whoever wanted a quick laugh. So they posted their own, higher-quality versions on YouTube—also free—but let fans know that complete DVD versions were available for purchase. As a result, sales rose 23,000 percent! "Free worked, worked brilliantly...People are making lots of money charging nothing, but nothing or enough that we have essentially created a country-sized economy around the price of $ 0. 00. " Anderson, 48, the editor of Wired Magazine, discussed the allure of zero with Jesse Kornblu.
    In the 20th century, "free" meant giving away one thing to create demand for another. Get a free cell phone, lor example, by buving a monthly plan. What is "free" now?
    Yes, 20th century "free" was about real objects made of atoms. Real costs were invoked, so the consumer paid one way or another. In the 21st century, "free" is digital bit with marginal costs. For all practical purposes, they really are free.
    In the digital economy, someone pays, but increasingly it’s not you. Google and Wikipedia, for example, don’t show up on your credit card. So how do you pay? Not with money, but with your time and attention. Some resources, of course, are scarce and getting scarcer: you pay for those. Digital goods and services, because they can be reproduced and distributed at almost no cost, are abundant.
    Once you’ve given content away on the web, can you get people to pay? Absolutely. Use free to get an audience. The Wall Street Journal created a clever hybrid—some free articles, some available only to paid subscribers.
    I get the sense that—when it comes to news, anyway—we’ll soon have two classes of internet users: 1)people who have money and will pay for quality reporting and analysis and: 2)people who are less well-off or care less about quality and will accept any information that’ s free. So the elite will be better informed , and others may get trashier media.
    I’m simply observing what happens in economics when marginal costs fall. In the economic terms, free is the law of gravity(万有引力定律). I don’ t tell the apple to fall: it just falls. I don’t tell water to flow downhill: it just does. In that way, it’s simple. As costs approach zero, free prevails. [br] According to the passage, which one is correct?
选项 A、Complete DVD versions were all free on YouTube.
B、The conception of "free"is the same with that in the 20th century.
C、In the digital economy you will pay nothing to get information.
D、You will pay if you require the quality of reporting and analysis.
答案 D
解析 事实细节题。由第六段第一句可知，互联网客户将很快被分为两个群体，其中一部分就是有钱并愿意为优质的报道和分析付费的客户。故选项D)符合题干要求，为正确选项。
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