首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-30
86
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/2797080.html
相关试题推荐
[originaltext]Anewstudywarnsthatabout30%oftheworld’speoplemayno
[originaltext]Fromthislookoutweenjoyoneofthemostspectacularviews
[originaltext]Fromthislookoutweenjoyoneofthemostspectacularviews
[originaltext]Whenmyinterestshiftedfromspacetothesea,1neverexpec
[originaltext]Whenmyinterestshiftedfromspacetothesea,1neverexpec
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]M:Hi,Sophia.I’vejustmovedintoanewapartment.Wouldyouli
[originaltext]M:Hi,Sophia.I’vejustmovedintoanewapartment.Wouldyouli
随机试题
[img]ct_epem_epelisv_00261(20097)[/img][br][originaltext]M:Wearegoingtoh
Whatdoesthewomanwanttohave?[br][originaltext]W:Excuseme.MayIhavea
[originaltext]Wouldyouliketoworkhereoratourdowntownheadquarters?(A)D
【B1】[br]【B7】[originaltext]Tousitseemsnaturaltoputupanumbrellato
PersonalDetailsFamilyname:PetersAddress:7【L4】____
脑血管疾病最严重的危险因素是:A.高血脂 B.高血压 C.高盐饮食 D.吸
深海恐惧症,属于恐惧症的一种,总的来说与患者过去的恐惧经历有很大的关系。这样的恐
患者心烦易怒,眩晕,心悸,少寐,伴遗精腰痠,舌质红,脉弦细而数。治应首选A.六
根据《建设工程工程量清单计价规范》(GB50500—2013),允许投标人根据具
一定条件下易导致重大安全生产事故的风险是()。A.重大风险 B.较大风险
最新回复
(
0
)