首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-30
64
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/2797080.html
相关试题推荐
[originaltext]Anewstudywarnsthatabout30%oftheworld’speoplemayno
[originaltext]Fromthislookoutweenjoyoneofthemostspectacularviews
[originaltext]Fromthislookoutweenjoyoneofthemostspectacularviews
[originaltext]Whenmyinterestshiftedfromspacetothesea,1neverexpec
[originaltext]Whenmyinterestshiftedfromspacetothesea,1neverexpec
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]M:Hi,Sophia.I’vejustmovedintoanewapartment.Wouldyouli
[originaltext]M:Hi,Sophia.I’vejustmovedintoanewapartment.Wouldyouli
随机试题
Thereweretwowidelydivergentinfluencesontheearlydevelopmentofstatis
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
WhatkindofcardoesMrs.Hillhave?[originaltext]Therearemanydifferen
[originaltext]Passionfruitistheediblefruitofthepassionflower.(16)Sp
在给水排水施工图管道编号中,用指引线注明管道的类别代号,如”JL”表示给水立管,
先天性喉喘鸣的病因是A.先天性甲状软骨裂或甲状软骨部分缺失 B.先天性喉裂或喉
小气道是指细支气管直径小于A.1mm B.2mm C.3mm D.4mm
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
收入汇缴账户除向其基本存款账户或预算外资金财政专用存款户划缴款项外,只收不付,不
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)