首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2023-06-27
54
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The author’s purpose in writing this passage is to _____.
选项
A、show that taste preference is highly subjective
B、argue that taste testing is an important marketing strategy
C、emphasize that taste and price are closely related to each other
D、recommend that blind tasting be introduced in the quality control of colas
答案
A
解析
文章第1句Taste is such…food表明味觉偏好是十分主观的,且下文讲到的实验结果也更进一步印证了该观点,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/2788496.html
相关试题推荐
I’musuallyfairlyskepticalaboutanyresearchthatconcludesthatpeoplea
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
[originaltext]Whencouplesgetmarried,theyusuallyplantohavechildren.
[originaltext]Whencouplesgetmarried,theyusuallyplantohavechildren.
[originaltext]Accordingtoasurveyonreadingconductedin2001bytheUS
[originaltext]Accordingtoasurveyonreadingconductedin2001bytheUS
[originaltext]Whenpeoplethinkofcarrots,theyusuallypictureintheirm
[originaltext]W:Hi,Mr.JohnsoaWhendoyouusuallygetup?M:[8]Iusuallyge
随机试题
WhatdoesthepassagesayaboutSwitzerlandcomparingwithothercountries?Ther
[originaltext]Peoplewhoareoverweightat40arelikelytodieatleastth
防虫罩的具体做法如下:在长度为200mm的短管管壁开孔,孔径为20mm,孔距为1
婴幼儿毛细血管采血最常用的部位是A.手背B.足跟C.颈部D.手指E.耳垂
某工程项目施工工期紧迫,楼面混凝土刚浇筑完毕即上人作业,造成混凝土表面不平并出现
周围神经病病人感觉障碍的特点是A.末梢型感觉障碍 B.节段型感觉障碍 C.传
我国不可移动文物分为( )类,上一等级不可移动文物须由下一等级不可移动文物遴选
在2002年9月1日起实施的《城市绿地分类标准》中,绿地名称取消,不再使用的是(
风险报酬率可以用风险报酬系数与( )的乘积计算得出。A.标准离差率 B.时间
某企业根据现金持有量随机模型进行现金管理,已知现金最低持有量为15万元,现金余
最新回复
(
0
)