首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2023-07-01
57
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The word "burnout" (line 3, Para. 5) here refers to the state of_____.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://tihaiku.com/zcyy/2797723.html
相关试题推荐
[originaltext]Recentlysomeresearchersconductedaninterestingcasestudy
[originaltext]Inthepast,youngpeopleinAmericausuallylivedwiththeir
[originaltext]Inthepast,youngpeopleinAmericausuallylivedwiththeir
[originaltext]Inthepast,youngpeopleinAmericausuallylivedwiththeir
Whencouplesgetmarried,theyusuallyplantohavechildren.Sometimeshowe
Whencouplesgetmarried,theyusuallyplantohavechildren.Sometimeshowe
Whencouplesgetmarried,theyusuallyplantohavechildren.Sometimeshowe
Whencouplesgetmarried,theyusuallyplantohavechildren.Sometimeshowe
Whencouplesgetmarried,theyusuallyplantohavechildren.Sometimeshowe
[originaltext]Inthepast,youngpeopleinAmericausuallylivedwiththeir
随机试题
大剧院位于市中心人民广场,建筑风格新颖别致,造型优美,是本市的一个标志性建筑。大剧院独特的建筑风格,融汇了东西方的文化韵味。白色弧形拱顶和具有光感
WhichofthefollowingrelationshipisNOTmentionedinthispassage?[originalt
GuiyangCustomsandSceneryCompetitionNoticeFifteenquest
Whendidthestoryhappen?[br][originaltext]M:Mum,I’mgettingbored.Could
某商业综合体建筑,其办公区、酒店区、商业区分别设置消防控制室,并将办公区的消防控
下列可治疗疟疾的驱虫药为A.贯众 B.使君子 C.雷丸 D.鹤草芽 E.
25岁初产妇,现妊娠35周,产前检查发现宫高39cm,腹围108cm,腹壁皮肤张
室温过高时,人体会A:肌肉紧张,产生不安 B:神经系统受到抑制 C:加快机体
东奔西走:奔走A.上和下睦:和睦 B.左思右想:思想 C.南腔北调:腔
职工代表大会的职权包括()A.审议建议权 B.审议通过权 C.会议推荐权
最新回复
(
0
)