首页
登录
职称英语
[originaltext]Advertisement is the difficult business of bringing information t
[originaltext]Advertisement is the difficult business of bringing information t
游客
2023-06-25
41
管理
问题
Advertisement is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond to an idea, such as helping prevent forest fires, or to make them want to buy a certain product or service. (16)At the beginning of the 20th century, advertisement was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. The most effective way to sell something is through person-to-person contact. (17)But the cost of person-to-person selling is high because it takes a great deal of time, and it increases the cost of the product or service. Advertising distributes the selling message to many people at one time. (18)The first printed advertisement in the English language appeared in 1278, more than a century before Shakespeare’s first play was produced. This early advertisement was the work of William Caxton, England’s first printer, who used it to advertise religious books from his own workshop. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used. Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
Questions 16 to 18 are based on the passage you have just heard.
16.When was advertisement described as “salesmanship in print”?
17.Why is the cost of person-to-person selling high?
18.When did the first printed advertisement in the English language appear?
选项
A、Because it takes much time, and it increases the cost of the product or service.
B、Because the cost of materials is high.
C、Because the salaries of the salesclerks are high.
D、Because advertisements cost a lot.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2781472.html
相关试题推荐
[originaltext]Anewstudyfoundthat43percentofboyandgirlparticipant
[originaltext]Anewstudyfoundthat43percentofboyandgirlparticipant
[originaltext]Anewstudyfoundthat43percentofboyandgirlparticipant
[originaltext]Peoplewithbiggerbrainstendtoscorehigheronstandardte
[originaltext]Peoplewithbiggerbrainstendtoscorehigheronstandardte
[originaltext]Peoplewithbiggerbrainstendtoscorehigheronstandardte
[originaltext]Iliveinasmallvillageinthecountry.MywifeandIrunt
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]Fifteenyearsago,Japaneseengineersastonishedtheworldwi
随机试题
"TheHeredityVersusEnvironmentDebate"P1Thepastcen
1 IfJohnnycan’twrite,oneofthereasonsmaybeconditioningbasedonspeed
Shewasstillasleep,withherhead______(bury)deepintoherarms.buried这是“wi
高等学校要充分发挥大学生思想政治教育主阵地、主课堂、主渠道作用。要把大学生思想政
男孩,2岁,因腹部隆起就诊,饮食、大小便等一般情况良好,无明显不适症状,无血尿。
房性期前收缩心电图检查
常温下昼夜温差大于10℃时,水泥混凝土路面现场养护方法不包括()。A、湿法养护
某研究单位为了观察静脉营养对胃大部切除的狗的治疗效果,采集了动物血浆准备探讨双组
党内存在的很多问题都同政治问题相关联。不从政治上认识问题、解决问题,就会陷入头痛
排便在一日内超过3次,或粪便中脂肪成分增多,或带有未消化的食物、黏液、脓血者称为
最新回复
(
0
)