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Shopping for clothes is not the same experience for a man as it is for a woma
Shopping for clothes is not the same experience for a man as it is for a woma
游客
2023-06-25
14
管理
问题
Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it: the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone’s satisfaction.
For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants. In that case the salesman, as the name implies, tries to sell the customer something else—he offers the nearest he can to the article required. No good salesman brings out such a substitute bluntly: he does so with skill and polish. "I know this jacket is not the style you want, sir, but would you like to try it for size? It happens to be the color you mentioned. " Few men have patience with this treatment, and the usual response is: "This is the right color and may be the right size, but I should be wasting my time and yours by trying it on. "
Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way.
Her shopping is not often based on need. She has never fully made up her mind what she wants, and she is only "having a look around". She is always open to persuasion: indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the look-out for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps, before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. So most dress shops provide chairs for the waiting husbands. [br] Commercially speaking, a desirable salesman is one who______.
选项
A、invariably has in stock the thing that customers desire
B、can immediately find out the goods customers require
C、sells something to a consumer who does not want it peculiarly
D、does not waste his time on those difficult customers
答案
C
解析
由题干中的“a desirable salesman”可以定位到文中第二段的第二、三句话。第二句话提到在那种情况下,销售人员就像这个名字暗示的那样,尽力卖给顾客其他款式的衣服——他会推荐跟顾客要买的衣服最相近的一款;第三句话提到有经验的销售人员都不会很笨拙地推荐另一款衣服,他们往往做得天衣无缝。由此可推断,从商业化的角度来讲,一位令人满意的销售人员应该能够将客户并不特别想要的衣服卖给他或她。故选C。
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