首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-20
28
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. (16)The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. (17)The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. (18)A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://tihaiku.com/zcyy/2766521.html
相关试题推荐
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
随机试题
Thereisno【B1】______thatstudentsshouldlearnsomethingabouthowcomputer
隧道洞门基本形式包括环框式洞门、端墙式洞门和( )。A.翼墙式洞门 B.削竹
男性,44岁,因上腹部剧痛,伴休克10h入院。体格检查:巩膜轻度黄染,重度腹胀,
关于胫骨的正确描述是A.位于小腿外侧 B.胫骨体呈三棱柱形 C.上端膨大形成
A.血府逐瘀汤 B.少腹逐瘀汤 C.生化汤合失笑散 D.生化汤加桂枝、牛膝
关于ETF和LOF以下选项有哪些是不正确的是( )。A.ETF是指数型基金的一
在授权的过程中,职权流动的方向总是()。A:向下的 B:横向的 C:向上的
某公司拖欠2020年度增值税42万元,经税务机关责令其限期缴纳后仍不缴纳,经县级
某载有液氯的槽罐车与一货车相撞,导致槽罐车液氯大面积泄漏。押运员报告了事故现场简
在消化性溃疡的发病机制中最重要的因素是A、胃蛋白酶 B、乙醇 C、胃酸 D
最新回复
(
0
)