首页
登录
职称英语
共用题干 第一篇The Development of PRThe rise o
共用题干 第一篇The Development of PRThe rise o
资格题库
2022-08-02
54
问题
共用题干第一篇
The Development of PR
The rise of multinational corporations,global marketing,new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly,since modern PR was largely an American invention,the US leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world's top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of US companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race?Firstly,Americans as a whole tend to be fairly
provinciel
and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,American lag behind their European and Asian counterparts in knowing a second language.Less than 5 percent of Burson-Marshall's US employees know two languages.Ogilvy and Mather has about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.The underlined word"provincial"(Para. 3)most probably means_______.A:rigid in thinkingB:interested in world financial affairsC:like people from the provincesD:limited in outlook
选项
The underlined word"provincial"(Para. 3)most probably means_______.
A:rigid in thinking
B:interested in world financial affairs
C:like people from the provinces
D:limited in outlook
答案
D
解析
从文章的第一段可以判断A、C、D所涉及的三点是公共关系业迅速发展和增长的原因,与题意不符。根据第二段的内容可以肯定B为正确答案。
词汇题,文中说到美国雇员的地理知识从来就不是那么优秀,可见provincial应具有与local类似的意思,四个选项中:D“狭隘的世界观”最为贴切;选项B“对世界金融事务感兴趣”与以上分析相矛盾;选项A和C无从推测。
具体见文章第二段。
从第三段最后两句可以判断美国人不如他们的欧洲及亚洲同行阅读广泛,掌握第二外语的人数比例也低于外国同行,所以选项A和B不正确;世界地理知识方面了解不多不能说明他们在地理知识方面无知,所以C错误,第二段提到“the British in particular are becoming more sophisticated and creative”从反面证明美国公司在公共关系方面如他们的欧洲同行,所以D正确。
根据Ted Turner".the word 'foreign' would no longer be used on CNN news broadcasts",可见CNN的发展方向要放眼全世界,把世界作为自己的事业的着眼点,因此可以判断C为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/1502530.html
本试题收录于:
综合B题库综合类分类
综合B
综合类
相关试题推荐
共用题干 某房地产中介公司发现A市中某大型小区有大量的空置房并有许多客户要求购
共用题干 某房地产中介公司发现A市中某大型小区有大量的空置房并有许多客户要求购
共用题干 调查显示,某市A区高等院校和科研院所密集地区,高校教师和科研人员近年
共用题干 调查显示,某市A区高等院校和科研院所密集地区,高校教师和科研人员近年
共用题干 某房地产经纪公司在某城市开设了二十多家连锁店,各连锁店之间房源和客源
共用题干 某房地产经纪公司在某城市开设了二十多家连锁店,各连锁店之间房源和客源
共用题干 某房地产经纪公司在某城市开设了二十多家连锁店,各连锁店之间房源和客源
共用题干 甲房地产开发公司(以下简称甲公司)获得一居住用地的开发权,经过市场调
共用题干 甲房地产开发公司(以下简称甲公司)获得一居住用地的开发权,经过市场调
共用题干 甲房地产开发公司(以下简称甲公司)获得一居住用地的开发权,经过市场调
随机试题
[originaltext]W:AreyouallreadyforChristmas?M:Areyoukidding?(8)Ihaven
患者女,心悸,劳力性呼吸困难,诊断为二尖瓣狭窄,其杂音与相对性狭窄的杂音相鉴别,
如何提高小学生情绪调节能力?
水构筑物满水试验时,正确的注水方法是()。A、相邻两次注水时间间隔不少于48h
旅游产业转型的特点不包括( )。A.专一性 B.系统性 C.多元性 D.
下列有关“问卷调查”方法的表述,哪项是正确的?( )A.由于着重的是群体统计特
求助者:您的分析有道理。可是即便是绝对化要求或者有点以偏概全,但他们并非不合理呀
股份有限公司内部监管系统主要包括( )。A.监事会 B.财会部门 C.外部
(2017年)根据《危险废物填埋污染控制标准》及其修改单,关于危险废物填埋场场址
洁净空调风管系统其中洁净度等级N1至N5的按()系统的风管制作要求。A.无
最新回复
(
0
)