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  3. 资料：Above the line promotion uses mass me

资料：Above the line promotion uses mass me

考试题库2022-08-02  14
问题 资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerfulcampaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.___ are mentioned in the passage as parts of mass media.A.the press,radio and television.B.the press,radio,internet,television,cinema and post sites.C.the press,radio,internetD.the press,radio,television,cinema and poster sites.
选项 A.the press,radio and television.
B.the press,radio,internet,television,cinema and post sites.
C.the press,radio,internet
D.the press,radio,television,cinema and poster sites.
答案 D
解析 本题考查的是细节理解。
【关键词】mentioned; as parts of mass media
【主题句】第1自然段Above the line promotion uses mass media such as the press, radio, television, cinema or poster sites. 上文的线上推广使用大众媒体，如新闻、广播、电视、电影或海报网站。
【解析】本题的问题是“在这篇文章中被提到作为大众媒体的一部分的是什么？”。根据主题句可知，大众媒体包括新闻、广播、电视、电影或海报网站，故选D。
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