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  3. 资料：According to our research, Best Buy i

资料：According to our research, Best Buy i

题库2022-08-02  43
问题 资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.What Western retailers can do to stay competitive?A.Localize their product selection.B.Better understand the evolving Chinese consumer preferences.C.Be aware of the importance of location choice.D.All above.
选项 A.Localize their product selection.
B.Better understand the evolving Chinese consumer preferences.
C.Be aware of the importance of location choice.
D.All above.
答案 D
解析 本题考查的是细节理解。
【关键词】western retailer; stay competitive
【主题句】第1自然段 According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets.根据我们的研究，中国的百思买被认为太贵了，他们的许多产品的价格都高于当地市场。
第2自然段 Rampant piracy in China also means local computers shops are willing to install
counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着，当地的电脑商店愿意在产品中安装盗版软件，这使其对消费者更有吸引力。
第3自然段 Apart from failing to differentiate its product lines, Best Buy also made the mistake
of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.除了未能对其产品线进行区分之外，百思买也犯了一个错误，即效仿美国专注于建设大型旗舰店，而不是打造更小巧、更便利的零售商店。
第3自然段China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
中国可能是世界上汽车使用率最高的国家之一，但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。政府对免费购物袋的禁令也导致消费者购物更频繁，但每次购物的次数都减少了，这进一步刺激了社区商店的人气。
【解析】题干意为“西方零售商怎么做才能保持竞争力？”。选项A意为“产品选择本土化”；选项B意为“了解中国消费者偏好的演变”；选项C意为“了解位置选择的重要性”。根据主题句可知，选项A、B、C均有涉及，故选D。
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