首页
登录
职称英语
You will hear a Chinese ceramics manufacturer talks with an American importer.
You will hear a Chinese ceramics manufacturer talks with an American importer.
游客
2025-05-24
22
管理
问题
You will hear a Chinese ceramics manufacturer talks with an American importer.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording. [br] TV shows and programs involving______and America in order to most effectively reach target audiences.
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted; 1)Anxious fliers — those concerned with safety, relaxation, and cleanliness 2)Travel-lovers — those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as a wonderful adventure.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
选项
A、scenery
B、plant
C、nature
答案
C
解析
最后一段的第一句话提到“TV shows andprograms involving nature and America in orderto most effectively reach target audiences.”
转载请注明原文地址:http://tihaiku.com/zcyy/4088492.html
相关试题推荐
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkwithanAmericanimporter.F
YouwillhearaChineseceramicsmanufacturertalkwithanAmericanimporter.F
YouwillhearaChineseceramicsmanufacturertalkwithanAmericanimporter.F
YouwillhearamonologueaboutChinesecompanieslistingonGermanstockma
随机试题
【S1】[br]【S4】C根据句子结构这里应为一般现在时的单数谓语动词,符合的有D和G;根据上下文可知这里是一个定语从句,“在定语从句中作主语,指代The
2006年中央编办等颁发的《城市社区卫生服务机构设置和编制标准指导意见》中,提出
医德教育的目的是A.养成良好的医德习惯 B.提高医德认识 C.树立医德信念
共用题干 患者女性,32岁。外阴瘙痒、白带增多、恶臭1周就诊。无不洁性交史。妇
急性肾小球肾炎时A、药效减少 B、肾小球滤过率增加 C、肾小球滤过膜完整性破
患者,女,37岁。反复腹泻、腹痛伴里急后重,粪便呈糊状,伴黏液、脓血1年余,诊断
Jb5232037. 智能变电站的智能设备严重缺陷主要有哪些?(5分)
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
(2019年5月)关于头脑风暴法的表述,正确的有( )A.通过“神侃”找到解决
下列耐火喷涂料施工技术要点中,错误的是()。A.采用湿法喷涂 B.喷涂方
最新回复
(
0
)