首页
登录
职称英语
You will hear a Chinese ceramics manufacturer talks with an American importer.
You will hear a Chinese ceramics manufacturer talks with an American importer.
游客
2025-05-24
20
管理
问题
You will hear a Chinese ceramics manufacturer talks with an American importer.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording. [br] Travel-lovers do NOT view themselves as______in the travel experience as part of their vacation.
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted; 1)Anxious fliers — those concerned with safety, relaxation, and cleanliness 2)Travel-lovers — those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as a wonderful adventure.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
选项
A、relaxed
B、clean
C、interested
答案
B
解析
由第二段中“travel—lovers—those viewingthemselves as relaxed,casual,and interested inthe travel experience as part of their vacation.”并不包括cleanliness。
转载请注明原文地址:http://tihaiku.com/zcyy/4088490.html
相关试题推荐
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkswithanAmericanimporter.
YouwillhearaChineseceramicsmanufacturertalkwithanAmericanimporter.F
YouwillhearaChineseceramicsmanufacturertalkwithanAmericanimporter.F
YouwillhearaChineseceramicsmanufacturertalkwithanAmericanimporter.F
YouwillhearamonologueaboutChinesecompanieslistingonGermanstockma
YouwillhearamonologueaboutChinesecompanieslistingonGermanstockma
随机试题
Despitewhatyoumightthinkfromitsname,theMuseumofAfghanCivilizatio
Accordingtothepassage,whichofthefollowingdoesdieteticsNOTreferto?[b
LikeHaydn,Schubertwroteagreatdealforthestage,butheisrememberedprin
食管胃底静脉曲张破裂大出血时,首先宜采取的治疗措施是A.紧急三腔双囊管压迫止血
产褥病率的主要原因A、产褥感染 B、上呼吸道感染 C、泌尿道感染 D
下列腧穴中,常用于治疗内外风证的是A.风门 B.风市 C.风池 D.翳风
原发性血小板减少性紫癜A.血小板减少、BT延长、束臂试验阳性、PAIgG增高
水体污染物的主要危害有()。A:植物营养物 B:海洋污染 C:地下水污染
王某驾车外出,突然汽车失控,造成多人受伤。 根据以上资料,回答下列问题。
以可见光波的长短为序,人类感觉到的颜色依次是()。 A.红黄绿紫B.红绿黄
最新回复
(
0
)