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•You work for a European beverage dealer. The following table shows the consumpt
•You work for a European beverage dealer. The following table shows the consumpt
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2025-05-23
18
管理
问题
•You work for a European beverage dealer. The following table shows the consumption of four types of soft drinks over the past ].5 years, revealing the current trend of the drink industry in your country.
•Using all your handwritten notes, write a short report, emphasizing the main business changes for your company.
•Write 120-140 words.
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答案
This report describes trends in the consumption of different types of beverage over the past decade and half.
Fifteen years ago, the most popular drinks were juice (35%) and soda (38%), but by 2005,consumption of mineral water had more than tripled from 6% to 19% because of its convenience, whereas the consumption of iced tea had shrunk by a third, despite its unshaken popularity among the older population.
No dramatic changes occurred for soda as a whole, but diet soda has almost caught up with its sugared twin and taken over nearly half of the soda sales. Similarly, we find a rapid increase in sports drinks but decreases in fresh juice and squash which take the juice family, down by 8 percentage points.
In general, juice and soda remain the major products in the market, with mineral water catching up rapidly.
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