首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the d
To understand the marketing concept, it is only necessary to understand the d
游客
2025-04-28
39
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to fred out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity--the fkrrn and the customer. Each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way" and "You’re the Boss". A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King customer ruled ! [br] The last sentence of the passage suggests that ______
选项
A、the consumer should be allowed to do things his own way
B、the consumer should be treated like a king
C、the consumer should have the final say in the selling of any product
D、the consumer should be advised on what to buy
答案
C
解析
推理题。解题点在文章的最后一句。最后一句的意思是客户是上帝。也就是说, 厂家生产的产品是否受欢迎最终是由顾客说的算。选项C的意思是顾客对产品有最终的决定 权,与最后一句话暗含的意思是一致的。
转载请注明原文地址:http://tihaiku.com/zcyy/4057348.html
相关试题推荐
Theactivitiesoftheinternationalmarketingresearcherarefrequentlymuchbro
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthed
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthed
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthed
Understandingthistransitionrequiresalookatthetwo-sidedconnectionbe
Tounderstandthefailingsofexistingfarmprograms,it’simportanttounde
Tounderstandthefailingsofexistingfarmprograms,it’simportanttounde
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Knowledgeisacomfortableandnecessaryretreatand______forusinanadvance
Itisunderstandablethatpublishersareconcernedthattheirjournalsares
随机试题
Afewyearsagoitwas【B1】______tospeakofagenerationgap,adivisionb
Thetoneofthearticle______thewriter’smoodatthetime.[2006]A、reproduced
椎-基底动脉系统的短暂性脑缺血发作最常见的症状是发作性______、恶心和呕吐,
血型IgG抗体筛选试验中,最可靠的方法是A.吸收放散试验 B.抗清蛋白法 C
关于蛋白尿定义错误的是A.尿蛋白定性弱阳性 B.尿蛋白定性阳性 C.尿蛋白定
以下关于增值税的计算方法,表述不正确的是( )。A.简易计税的税前造价中各项费
依夫妻财产制的发生根据,可分为()。A.法定财产制 B.约定财产制 C
下列哪项从左手到双脚流过的电流值,与从手到手流过225mA的电流具有相同的心室纤
女,45岁,G4P2。月经规律,白带增多半年,性交后阴道流血2个月。近3年未体检
下列合同实施偏差的调整措施中,属于组织措施的是()。A.增加资金投入 B.采取
最新回复
(
0
)