首页
登录
职称英语
Although "naming rights" have proliferated in American higher education for
Although "naming rights" have proliferated in American higher education for
游客
2025-04-23
34
管理
问题
Although "naming rights" have proliferated in American higher education for the past several decades, the phenomenon has recently expanded to extraordinary lengths. Anything to get an extra dollar out of donors is fair game. I know colleges and universities sorely need to raise funds in these times of fiscal constraints, but things have gotten a bit out of hand.
Universities and colleges have long been named after donors—think of Harvard, Yale, Brown, and many others. John Harvard would hardly get a bench named after him today, given the modesty of his gift of books for the library back in the seventeenth century. Now it takes much more to get one’s name on a college. One institution, Rowan University of New Jersey, changed its name (from Glassboro State College) not long ago when a large donation was made. Buildings, too, have been affected. Traditionally, they were named after people such as distinguished scholars or visionary academic leaders; now they’re often named after big donors.
Why is all of this happening now? The main motivation for the naming frenzy is, of course, to raise money. Donors love to see their names, or the names of their parents or other relatives, on buildings, schools, institutions, professorships, and the like. Increasingly, corporations and other businesses also seek to benefit from having their names on educational facilities. Today, no limits seem to exist on what can be named. If something does not have a name, it is up for grabs—a staircase, a pond, or a parking garage. Once all the major facilities have titles, lesser things go on the naming auction block. Colleges and universities, public and private, are all under increased pressure to raise money, and naming brings in cash.
It is unproductive. Separate branding weakens the focus and mission of an institution and perhaps even its broader reputation. It confuses the public, including potential students, and feeds the idea that the twenty-first-century university is simply a confederation of independent entrepreneurial domains.
The trends we see now in the United States, and perhaps tomorrow in other countries, will inevitably weaken the concept of the university as an institution that is devoted to the search for truth and the transmission of knowledge. All this naming distracts from the mission of an institution that has almost a millennium of history and cheapens its image. It is a sad symbol indeed of the commercialization and entrepreneurialism of the contemporary university. [br] From this passage, we can learn that the author holds a(n) ______ attitude towards the current naming phenomenon in American higher education.
选项
A、supportive
B、critical
C、indifferent
D、sarcastic
答案
B
解析
判断观点态度题。阅读完全文后,考生可以了解到作者认为当前美国高校的命名方式会削弱大学的使命感,产生不了任何效益,可见作者是持批评的态度,所以正确答案是B选项。
转载请注明原文地址:http://tihaiku.com/zcyy/4050052.html
相关试题推荐
A、AlthoughB、ThereforeC、HoweverD、HenceC本题考核的知识点是连词。分析上下文逻辑关系,是相反的概念,所以是转折连词。A
ItwasanormaldayinthelifeoftheAmericanRedCrossinGreaterNewYork
ItwasanormaldayinthelifeoftheAmericanRedCrossinGreaterNewYork
Althoughextinctionandimpacteventsarenaturalphenomena,wemustfinda
Althoughextinctionandimpacteventsarenaturalphenomena,wemustfinda
OurculturehascausedmostAmericanstoassumenotonlythatourlanguagei
OurculturehascausedmostAmericanstoassumenotonlythatourlanguagei
OurculturehascausedmostAmericanstoassumenotonlythatourlanguagei
It’sbeenanextraordinarilybadweekforApple,thewell-knownAmericanmanu
It’sbeenanextraordinarilybadweekforApple,thewell-knownAmericanmanu
随机试题
Aleadingbiologisthascomparedthephysiology(生理学)offlightedspecieswith
READINGPASSAGE1Youshouldspendabout20minutesonQuestions1-13whichare
"Myadvisorwantsmetocallhimbyhisfirstname,"manyforeigngraduates
[originaltext]Theaveragepersonlearnsmostofthe30,000-40,000wordswho
1.题目:等比数列 2.内容 3.基本要求: (1)试讲时间10
气体灭火系统按照装配形式不同,可分为()A.管网灭火系统 B.预制灭火系统
药效学是研究()。A:药物的临床疗效 B:如何改善药物质量 C:机体如何对
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
简述现代企业人力资源管理各个历史发展阶段的特点。
艾里克森划分人格发展阶段的标准是( )。单选A.力比多发挥作用 B.心理
最新回复
(
0
)