首页
登录
职称英语
What attracts customers? Obviously the quality of a product does, but visual
What attracts customers? Obviously the quality of a product does, but visual
游客
2025-04-21
23
管理
问题
What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the image provided by the packaging that【C2】______but the whole corporate【C3】______of the company. There are now many products and services on the market which are similar in content【C4】______produced by different companies. It is vital, therefore, for a company to【C5】______itself from its competitors by having a strong company image which is immediately【C6】______.
Logos are part of this image. They are【C7】______which often include a name or initials to identify a company. The logo establishes a【C8】______identity for the company Just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______different meanings. Some colors may be connected with coldness in one culture and with【C11】______in another;some colors represent【C12】______in one culture but death in another. International companies have, 【C13】______, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, 【C14】______their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【C15】______loyalty by【C16】______the instinct. Some logos【C17】______an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【C18】______as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【C19】______.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【C20】______. Logos, therefore, need to be original and to have impact and style. [br] 【C19】
选项
A、movement
B、plan
C、campaign
D、function
答案
C
解析
本题考核的知识点是:名词辨析。movement意为“运动”;plan意为“计划”;campaign意为“活动,战役”;function意为“功能”。此处指广告宣传活动,C符合题意。
转载请注明原文地址:http://tihaiku.com/zcyy/4046704.html
相关试题推荐
Evenmorecrucially,theyaretheproductofanoutdatedpoliticalsystemwhich
Industrialproductionmanagerscoordinatetheresourcesandactivitiesrequi
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
随机试题
[originaltext]VoiceOne:MayoisoneofthewildestofIreland’scounties.I
[originaltext]Thefoodweeatseemstohaveproducedprofoundeffectsonou
Borrowingacopyrightedbookfromalibraryamountstoaformoftheft(i)____b
Anyonebelievingtheglobaleconomiccrisistobeovershouldhavetakenal
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthen
Idon’tliketobuythingswithalabelof"thelatesttechnology",sincetheya
系统性红斑狼疮(SLE)患者抗血清中的抗体所拮抗的是()。A.剪接因子 B.
就业登记的内容不包括()A.劳动者个人信息 B.就业类型 C.在学校
奈替米星不同于庆大霉素的是A.抗菌作用强 B.对钝化酶稳定性高 C.脑脊液中
男,65岁。活动时心悸、气短1年余。查体:胸骨左缘第3肋间可闻及舒张期叹气样杂音
最新回复
(
0
)