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  3. Industrial-era thinking forces companies into characterizing their business mode

Industrial-era thinking forces companies into characterizing their business mode

游客2025-04-14  22
问题 Industrial-era thinking forces companies into characterizing their business models as being either product-or service-focused. This is a false choice. Making a product doesn’t define the market a company is creating or competing in. Describing a business as a manufacturer immediately constrains business model innovation opportunities. If we want to bring back manufacturing we have to start by changing our thinking about manufacturing.
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答案 工业时代的思维方式使企业的思维模式陷入窠臼，它们的业务模式要么以产品为中心，要么以服务为中心。这是一种错误的选择。生产某种产品，并不意味着公司创造了该市场或者只能在该市场领域竞争。把一家公司定位成生产商会限制业务模式的创新机会。如果我们希望重振美国的制造业，必须改变对制造业的思维模式。
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