首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-04-05
35
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] The very core of marketing lies in______.
选项
A、all understanding of consumer needs
B、the efficient movement of goods
C、developing new wants for consumer goods
D、making goods readily available to customers
答案
A
解析
细节题。解题点在第二段第句。根据原文“Marketing,on the other hand,focuses on the wants of consumers.”可知营销的核心是满足顾客的需求,与A项答案致,所以正确答案是A。
转载请注明原文地址:http://tihaiku.com/zcyy/4027002.html
相关试题推荐
Idon’tunderstandwhypeople______suchabeautifulgardenwithcansandbottles
Criticismandself-criticismisnecessary______ithelpsustofindandcorrecto
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Tobe______Icouldn’tunderstandwhathewasgettingat.Ifyouwantedtoknowy
Tobe______Icouldn’tunderstandwhathewasgettingat.Ifyouwantedtoknow
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Theconceptofaloyalopposition-the______ofmoderndemocracy—rarelyprevail
Idon’tunderstandwhypeople______suchabeautifulgardenwithcansandbottle
Thegovernmentistryingtodosomethingto______betterunderstandingbetweenth
随机试题
Acreditcardisaplasticcard(oritsequivalent)tobeuseduponpresenta
AtatimewhenstandardsforITandartificialintelligenceriskbysplittingin
【S1】[br]【S4】successful→successand为并列连词,它连接的两个成分应该在词性和结构上相同,另外这个并列结构在句中作的是known
[originaltext]Ifwinningiseverything,Britishscientistshavesomeadvice
Dr.SheelerwassurprisedatMr.Nelson’scallbecause[br][originaltext]
[originaltext]Millionsofbabiesandchildrencouldsoonbeprotectedagain
政府对财政支出效益的分析评估,与微观经济组织对其生产经营支出效益分析评估有许多不
A.清蛋白 B.α球蛋白 C.α球蛋白 D.γ球蛋白 E.β球蛋白不属于
在寿险、健康险和人身意外伤害险中,有几类险种在2013年5月的保险赔付支
把下面的六个图形分为两类,?使每一类图形都有各自的共同特征或规律,分类正确的一项
最新回复
(
0
)