首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-03-29
26
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] A successful business deal can take place only when______.
选项
A、the customer is satisfied at the expense of the company
B、a company makes a big profit
C、consumer satisfaction and company profit are given equal importance
D、priority is given to the requirements of the customer
答案
C
解析
推理题。解题点在第三段第二句,即“There are always two sides to every business activity the firm and the customer and each must be satisfied before trade occurs.”,意思是只有顾客和厂家都满意的情况下,交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。因此,正确答案是C。
转载请注明原文地址:http://tihaiku.com/zcyy/4017618.html
相关试题推荐
Ayoungmanseesasunsetand,unabletounderstandorexpresstheemotionthat
Idon’tunderstandwhypeople______suchabeautifulgardenwithcansandbottles
Criticismandself-criticismisnecessary______ithelpsustofindandcorrecto
Criticismandself-criticismarenecessary______theyhelpustofindandcorrect
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Canyou______yourexplanationalittle?—It’sdifficulttounderstand.A、magnify
Thegovernmentistryingtodosomethingto______betterunderstandingbetweenth
随机试题
Whichofthefollowingisthebesttitleforthepassage?[originaltext]Whe
Economicsendowsprospectivebusinessmenwithquiteafewdesirablequalities,s
TheUSConstitutionInWashingtonD.C.,everyyeart
[originaltext]Scientistssayahugepercentageofbirdspeciesareindange
Afriendofmine,inresponsetoaconversationwewerehavingabouttheinj
信息有哪些基本属性?
某客户联系工作时花了很长时间交流沟通,这时工作人员可能有以下几种不同说法,你认为
( )不是单元测试主要检查的内容。A.模块接口 B.局部数据结构 C.全局
骨碎补的功效是A.大补元气 B.接续筋骨 C.补肺益肾 D.补脾益肾 E
治疗肝热目赤的最佳选择是A.穿心莲B.黄柏C.黄连D.龙胆E.黄芩
最新回复
(
0
)