首页
登录
职称英语
By the time the Olympics begin in Atlanta this summer, the business world wi
By the time the Olympics begin in Atlanta this summer, the business world wi
游客
2025-03-25
29
管理
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees (领有执照者). The Atlanta Games will boast an "official" timepiece (clock), two official game shows, and two official vehicles: a family car, and a luxury sedan (轿车). But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, McDonald’s and Xerox, commit up to $40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400,000 per 30-second slot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell.
Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer (反对者) is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link. Nike’s strategy is hard to argue with-instead of sponsoring the Olympics, it sponsors Olympians.
Yet even Nike wants a piece of the Atlantic action. Along with some other non-sponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it’s another Olympic event. [br] The phrase "official vehicles" ( Line 5, Para. 1 ) refers to ______.
选项
A、automobiles for Olympic officials
B、automobiles used in official occasion
C、automobiles that the Olympic participants must drive
D、automobiles that allowed to bear the Olympic symbol
答案
D
解析
本题是推理题。文中第一段提到亚特兰大奥运会的赞助者时说There are 10 Worldwide Sponsors…,接着又说,The Atlanta Games will boast an“official”timepiece (clock),two official game shows,and two official vehicles…因此这里的official vehicles指的是赞助商提供给奥运会使用的车子,这种车子不只是给官员使用,运动员和其他工作人员也能使用,故排除A选项。使用车子的场合也不一定是正式的官方场合,故排除B选项。C选项不合理。而这种车子作为奥运会的专用车子,都会贴上奥运会的标志,所以D选项是正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/4011776.html
相关试题推荐
BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwi
BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwi
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
NancyJeschke’ssleepingdifficultiesbeganonvacationafewsummersago.S
NancyJeschke’ssleepingdifficultiesbeganonvacationafewsummersago.S
NancyJeschke’ssleepingdifficultiesbeganonvacationafewsummersago.S
Moreandmore,theoperationsofourbusinesses,governments,andfinancial
随机试题
Dayafterday,asmallbluetruckspeedsalongtheroadsofDenmark’sisland
WhatcrimeisWilliamSampsonchargedwith?[br][originaltext]Anewspaper
A、Theychoosetoworkharder.B、Theychoosetobehousewivesorworkathome.C
从事建筑活动的建筑施工企业、勘察设计单位和工程监理单位,应当具备( )。 (
A.身长 B.体重 C.前囟 D.头围 E.胸围反映骨骼发育的重要指标是
行政复议法规定:公民、法人或者其他组织认为具体行政行为侵犯其合法权益,可以向上一
党的十八大以来,习近平总书记在地方考察调研时多次到访革命纪念地,瞻仰革命历史纪念
短期健康保险产品费率厘定的基础是( )。A.死亡率 B.费用率 C.利率
某寿险公司开发了一款终身寿险产品,价格比同类公司便宜很多,而且投保20年后的现金
(2019年真题)根据进出口关税条例,下列说法错误的有()。A.出口货物的
最新回复
(
0
)