2. 职称英语
  3. A scientist who wants to predict the way in which consumers will spend their

A scientist who wants to predict the way in which consumers will spend their

游客2024-10-08  19
问题     A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must(1)______data both on the resources of consumers and on the motive that (2)______ encourage or discourage money spending.
    If an economist were asked which of three groups borrow most—people with rising incomes,(3)______ incomes, or decreasing incomes—he would probably answer, those with (4)______ incomes.(5) ______ the answer was; people with rising incomes. People with decreasing incomes were(6) ______ and people with stable incomes borrowed the least. This shows us that traditional(7)______ about earning and spending are not always(8)______.
    Another traditional assumption is that if people who have money expect prices to go up they will(9)______to buy. If they expect prices to go down,they will postpone buying. But research surveys have shown that this is not always(10)______.
    The expectations of price increases may not(11)______buying. One typical attitude was expressed(12)______the wife of a mechanic in an (13)______ at a time of rising prices. " In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this(14)______.
    Furthermore, the rise in prices that has already taken place may be disliked and buyer’s(15)______ may be produced. This is shown by the following(16)______ comment; " I just don’t pay these prices; they are too high. "
    The investigations mentioned above were(17)______ in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are (18)______, they are likely to buy. Thus, it appears that the common business policy of(19)______ stable prices is based on a correct understanding of consumer(20)_______. [br] (15)
选项 A、impulse
B、objection
C、resistance
D、dissatisfaction
答案 C
解析 名词辨析题。因为上文说到价格的上涨是很不受欢迎的，因此，此空应该填入一个否定意义的单词。[C]resistance意为“抵抗，排斥”，符合文意，故为正确答案。[A]impulse意为“冲动”，[B]objection意为“反对”，强调语言上的反对，而此空强调心理上的抵触情绪，[D]dissatisfaction意为“不满”，意思表达不够具体，故均排除。
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