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A scientist who wants to predict the way in which consumers will spend their
A scientist who wants to predict the way in which consumers will spend their
游客
2024-10-08
25
管理
问题
A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must(1)______data both on the resources of consumers and on the motive that (2)______ encourage or discourage money spending.
If an economist were asked which of three groups borrow most—people with rising incomes,(3)______ incomes, or decreasing incomes—he would probably answer, those with (4)______ incomes.(5) ______ the answer was; people with rising incomes. People with decreasing incomes were(6) ______ and people with stable incomes borrowed the least. This shows us that traditional(7)______ about earning and spending are not always(8)______.
Another traditional assumption is that if people who have money expect prices to go up they will(9)______to buy. If they expect prices to go down,they will postpone buying. But research surveys have shown that this is not always(10)______.
The expectations of price increases may not(11)______buying. One typical attitude was expressed(12)______the wife of a mechanic in an (13)______ at a time of rising prices. " In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this(14)______.
Furthermore, the rise in prices that has already taken place may be disliked and buyer’s(15)______ may be produced. This is shown by the following(16)______ comment; " I just don’t pay these prices; they are too high. "
The investigations mentioned above were(17)______ in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are (18)______, they are likely to buy. Thus, it appears that the common business policy of(19)______ stable prices is based on a correct understanding of consumer(20)_______. [br] (13)
选项
A、research
B、questionnaire
C、interview
D、experiment
答案
C
解析
名词辨析题。[C]interview意为“采访”,符合文意,故为正确答案。[A]research意为“调查,研究”,[B]questionnaire意为“调查问卷”,[D]experiment意为“实验”,上述三个选项都与机械工妻子的身份不符,因此排除。
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