首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-04-10
27
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle,(l)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W:(l)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on.(2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not.(3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else.(4)I never realize the regulations are so rigid.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
本题问的是可以接受的药物促销手段。对话开始男士提到他们应该在医药杂志上宣传,女士表示赞同。
转载请注明原文地址:http://tihaiku.com/zcyy/3549468.html
相关试题推荐
[originaltext]Okeveryone,thanksforcomingtodayandforyourinterestin
[originaltext]Okeveryone,thanksforcomingtodayandforyourinterestin
[originaltext]BernardJacksonisafreemantoday,buthehasmanybitterm
[originaltext]BernardJacksonisafreemantoday,buthehasmanybitterm
[originaltext]RussellFazio,anOhioStatepsychologyprofessorwhohasstu
[originaltext]RussellFazio,anOhioStatepsychologyprofessorwhohasstu
[originaltext]W:Thisweek’sprogramUpYourStreettakesyoutoHarrogate,as
[originaltext]W:Thisweek’sprogramUpYourStreettakesyoutoHarrogate,as
[originaltext]W:Oneofthemostinterestingexperimentswithdolphinsmustbe
[originaltext]W:Oneofthemostinterestingexperimentswithdolphinsmustbe
随机试题
•Readthearticlebelowaboutmarketingmanagement.•Forquestions18—20,marko
【B1】[br]【B5】A、ruiningB、toruinC、ruinD、ruinedA此题考查动名词作状语的用法。A项ruining符合题意。
A.半流质食物 B.普通饭 C.软饭 D.流质食物 E.固体食物高热、急
与传统的手动交易相比,算法交易不能( )。A.提高交易员的工作效率 B.最大
新购有载分接开关的选择开关应有机械限位功能,束缚电阻应采用常接方式。新投或检修后
关于证券公司的发展历史,下列说法正确的有()。A:1984年,工商银行上海信托投
关于税收乘数的说法,错误的是()。A.税收乘数是指国民收入变动与引起这种变动的
根据票据法律制度的规定,持票人对见票即付的汇票的出票人的追索权,自被拒绝付款之日
A.迟发性毒性作用 B.过敏性反应 C.高敏感性 D.速发性毒性作用 E
临产后的宫颈变化,正确的是A.宫颈管消失过程--先形成漏斗状,逐渐短缩直至消失
最新回复
(
0
)