首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-04-02
56
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉) restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 9 to 12 are based on the passage you have just heard.
9. Which business did Mac and Dick McDonald not run?
10. What is offered in the new menu?
11. How much should we pay for a hamburger and one cheese?
12. What is the main idea of this passage?
选项
A、A theatre.
B、A cinema.
C、A barbecue restaurant.
D、A drive-in restaurant.
答案
B
解析
细节题。此题用排除法,文中列出他们曾经营过的三类生意,如a theatre,a barbecue restaurant,a drive-in restaurant。所以排除后应选B。
转载请注明原文地址:http://tihaiku.com/zcyy/3537342.html
相关试题推荐
[originaltext]Letmewarnyouagainstamistakethathistoriansofscienceo
[originaltext]Nowwe’vebeentalkingabouttherevolutionaryperiodinthe
[originaltext]Nowwe’vebeentalkingabouttherevolutionaryperiodinthe
[originaltext]I’mgoingtopassthispieceofamberaroundsoyoucanseeth
[originaltext]Californiaisalandofvarietyandcontrast.Almosteverytyp
[originaltext]Californiaisalandofvarietyandcontrast.Almosteverytyp
[originaltext]Californiaisalandofvarietyandcontrast.Almosteverytyp
[originaltext]Californiaisalandofvarietyandcontrast.Almosteverytyp
[originaltext]M:SoJanice,youwerelookingatidentifyingdifferenttalentsi
[originaltext]M:SoJanice,youwerelookingatidentifyingdifferenttalentsi
随机试题
Bankers’acceptancesoftenariseinforeigntrade.Abusinessbuyinggoodsf
Youwillhearaspeakeraddressingagroupofgrowers,processors,marketersatt
Whatisthemaintopicofthepassage?[br][originaltext]Whatmakesit
A.大(1)型Ⅰ等工程 B.大(2)型Ⅱ等工程 C.中型Ⅲ等工程 D.小(
Whatistheteacherdoingintermsofer
以下哪项体重可称作巨大儿A.2500g B.3000g C.3500g D
简述小学教育在义务教有中的地位。
下颌第一乳磨牙牙冠解剖形态中哪一点是错误的A.颊面好似一个以近中缘为底的三角形
公共物品需求表达方式中,个人通过政治机制显示公共物品需求的方法包括()。A.通
双绞线主要指标包括()。A.衰减串扰比 B.接地电阻 C.近端串扰 D.线
最新回复
(
0
)