首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-03-10
65
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctors’ prescription.
答案
C
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3521857.html
相关试题推荐
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
随机试题
E-MailMessageFrom:WilliamStrictlandTo:LucyStoneSubject:MuseumSchedule
Alawyerfriendofminehasdevotedherselftotheserviceofhumanity.Her
PlansforoneofBritain’sbiggesthousingdevelopments,of5,000homeswor
Altogetheratleasthowmanypeoplediedinexplosiontoday?[originaltext]
[originaltext]Weallknowsleepmattersforjobperformanceassleepaffectsat
关于畜禽肉蛋白质含量的描述,不正确的是( )。A.畜禽肉蛋白质含量为10%~2
以下属于医学伦理学原则的是:A.有利原则 B.不伤害原则 C.尊重原则 D
可以通过( )等能够有效控制宣传推介对象和数量的方式,向事先已了解其风险识别能
抵债资产进行处置的方式包括()。A.协议处置 B.委托销售 C.招标处置
根据《公路工程质量检验评定标准第一册土建工程》,关于工程质量评定的方法,正确
最新回复
(
0
)