首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-03-10
81
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、He doesn’t consider much about customers.
B、He can’t offer any practical way of promotion.
C、He doesn’t deserve the promotion indeed.
D、He knows little about the regulations of ads.
答案
D
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3521859.html
相关试题推荐
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Hmm,hi.M:Hi,Iamgoingdoortodoortonighttotellpeople
随机试题
Thedevastatingeffectsofearthquakesonhumanlivesandpropertyhaveenco
TheAmericansgotothemoviesmainlybecausetheywant______.[br]Peopleenjo
(1)Noteveryself-drivingcarcompanyisahi-techunicorneagertodisrupt
Betterthinktwicebeforechoosingapasswordforemails,onlinebankaccoun
Thewomangoestothemanwiththeaimto[originaltext]W:Goodmorning,Prof.G
_____是激励全党全国各族人民奋勇前进的强大精神力量。A.中国特色社会主义道
女性,55岁,消瘦半年,高热10天。体检:颈部淋巴结明显肿大,肝肿、脾大,CT还
以下哪项是脑震荡患者的意识改变特点A.伤后清醒继发昏迷 B.伤后出现短暂昏迷
患者,男性,25岁。因为减肥导致营养不平衡,经常口角溃烂,患者最有可能是何种营养
我国引起肺心病最常见病因是A.重症肺结核 B.支气管扩张 C.慢性阻塞性肺疾
最新回复
(
0
)