首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-03-10
73
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、He doesn’t consider much about customers.
B、He can’t offer any practical way of promotion.
C、He doesn’t deserve the promotion indeed.
D、He knows little about the regulations of ads.
答案
D
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3521859.html
相关试题推荐
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Hmm,hi.M:Hi,Iamgoingdoortodoortonighttotellpeople
随机试题
It’simpossibletowriteabouthowhumanactivitiesarealteringtheclimate
Glassismadeofmixtureofmanysubstancesmeltedtogetherinalargefurna
Therearemanywaysinwhichthephenomenaoflanguageandcultureareint
What’sthepatient’ssymptom?[br][originaltext]M:Hello.What’syourname?W
WhySustainableBuildingsNeedtoFocusonCommunityAndCollaboration?
错
特发性血小板减少性紫癜与何种因素有关?( )A.遗传因素 B.季节性 C.
A有限责任公司(以下简称“A公司”)董事赵某,利用职务之便为其亲属谋取本来属于A
如防直击雷接闪器采用在该厂房屋顶装设避雷网,则其网孔尺寸宜确定为()。A.
超过一定规模的危险性较大的分部分项工程专项方案应当召开专家论证,实行施工总承包的
最新回复
(
0
)