首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-02-16
47
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries ’concentrated 【S1】______ on the efficient production of goods, and then relied on "persuasive salesmanship" to 【S2】______ as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 【S3】______ them into money.
Marketing, on the other hand, focuses on the ’wants of consumers. It begins with first analyzing the 【S4】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing 【S5】______ , which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first 【S6】______ to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given 【S7】______ over profit in a company. There are always two sides to every business 【S8】______ the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest 【S9】______ to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant 【S10】______ of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A) portion B) endeavor C) references D) concept
E) move F) revise G) primarily H) transaction
I) undergo J) preferences K) priority L) fraction
M) route N) convert O) presumably [br] 【S2】
选项
答案
E
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3454503.html
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
Arabswill______inabusinessmeeting.[br]WhichofthefollowingisNOTtrue
WhatisAprilFoolsDayandwhatareitsorigins?Itis【B1】______believedt
Inthecauseofequalrights,feminists(女权主义者)havehadmuchtocomplainab
Wecommonlythinkofsportsmanshipinconnectionwithathleticcontests,but
某黏性土的冻胀等级为Ⅳ级,则冻胀类别为()。A.弱冻胀 B.冻胀 C.强
测量误差就是测量不确定度。()
男性,48岁。吞咽困难1个月。30年前曾因"胃溃疡穿孔"行胃大部切除术。上消化道
个人汽车贷款业务的重要特征不包括()。A.作为汽车金融服务领域的主要内容之一,
某监理公司承担了一项综合建设项目监理,该项目包括三栋不同结构和用途的建筑。监理机
男,20岁,安徽农民。.7月15日在小河游泳后稽留高热3天,伴畏寒、头痛、全身酸
最新回复
(
0
)