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  3. The appeal of advertising to buying motives can have both【B1】______ and posi

The appeal of advertising to buying motives can have both【B1】______ and posi

游客2024-01-25  49
问题     The appeal of advertising to buying motives can have both【B1】______ and positive effects. Consumers may be【B2】______ to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel【B3】______, for their cars by advertising automotive products that improve gasoline mileage. Some of the products work Others are worthless and a waste of consumers’ money.
    Sometimes advertising is【B4】______misleading. A few years ago a brand was 【B5】______ to dieters with the message that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
    On the positive side, emotional appeals may【B7】______ a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that【B8】______ is protected by insurance makes the purchase of insurance a【B9】______ investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will【B10】______ the advertising. [br] 【B5】
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