首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2023-12-27
73
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
growth
解析
语境搭配本句意为:因为它们(大品牌)提供了更大的利润和可持续的增长;因此应填growth。
转载请注明原文地址:http://tihaiku.com/zcyy/3311194.html
相关试题推荐
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
America’sDiplomaticChallengesVocabularyandExpressionscombatmission
PersistentandEmergingChallengesVocabularyandExpressionshydrocarbon
PersistentandEmergingChallengesVocabularyandExpressionshydrocarbon
PersistentandEmergingChallengesVocabularyandExpressionshydrocarbon
随机试题
Onwhatoccasionsdopeoplemakepositivecommentswhentheydon’treallymeant
[originaltext]ThereisoneforeignproducttheJapanesearebuyingfastert
印刷术发明后,刻字用的雕刻刀对汉字的形体产生了深刻的影响,产生了一种横细竖粗、醒
“海上有仙山,山在虚无缥缈间”描绘的是( )。A.小洋山 B.普陀山 C.
Thechangeinthatvillagewasmiraculou
A.汤剂 B.片剂 C.散剂 D.颗粒剂 E.酊剂将中药材按照煎煮法制成
患者,男性,67岁。因心前区剧烈疼痛2小时,经休息和含服硝酸甘油无效入院,入院后
A.F只能沿斜面向上 B.F只能沿斜面向下 C.F既可能沿斜面向上,也可能向
十月革命
孕激素的生理作用是A.使子宫颈分泌大量清亮、稀薄的黏液 B.促进着床后的子宫基
最新回复
(
0
)