首页
登录
职称英语
The competition among producers of personal computers is essentially a race
The competition among producers of personal computers is essentially a race
游客
2023-11-18
63
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] Apple sells its new computer models at a high price because
选项
A、they have new features and functions.
B、they are more sophisticated than other models.
C、they have new accessories attached.
D、it wants to accumulate funds for future research.
答案
D
解析
推断题。第三段最后一句中的目的状语从句“to finance(提供经济支持)research for even faster, more sophisticated computers"与D 项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:http://tihaiku.com/zcyy/3197533.html
相关试题推荐
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thestrikecanbetracedtothepersonal______oftheforemanagainstthefacto
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
随机试题
WriteonANSWERSHEETTWOanoteofabout50~60wordsbasedonthefollowing
OnFoodSecurity1.食品安全丑闻频繁发生,引起人们关注2.食品安全问题发生的原因3.我的看法Overthepastcoupleof
Paulfounditincreasinglydifficulttohear,_______hishearingwasbeginningt
Theyare(friendly)______thanmyotherneighbors.morefriendly英语中用于两者间的比较要使用比较
中国金融期货交易所为了与其分级结算制度相对应,配套建立()。A、当日结算制度B、履约结算金制度C、结算担保金制度D、会员结算制度C中国金融期货交
三个月婴儿,GP,足月顺产,出生体重2.6kg,纯母乳喂养,生后2周即每日加维生
(共用题干)患者男,36岁。因肠梗阻急诊入院,出现烦躁不安,皮肤苍白、湿冷,P
根据所给资料,回答130-134题。 2014年1月份,食品价格同比上涨3.7
技能形成的必要条件是()。 A.学校教育B.知识C.迁移D.应用
(2017年真题)加气混凝土墙,一般不宜用于()。A.建筑物±0.00以下 B
最新回复
(
0
)