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VMI, an international financial services company based in Spain, is holding
VMI, an international financial services company based in Spain, is holding
游客
2023-10-12
73
管理
问题
VMI, an international financial services company based in Spain, is holding its own first international conference later this yean and the budget is $2.000 per participant.
Since this is an important event, the Marketing Department must plan it carefully.The place they choose must have:
An international airport not far from the hotel
One large conference room
Four or more seminar(讨论会) rooms
A choice of activities outside the main conference program
Now they have four hotels to choose from. All prices include the cost of flight.
Long Beach Hotel, Australia
Seaside location
5-star hotel
Two large conference rooms but no seminar rooms
Large swimming pool, tropical garden, shops and nightclub
Price: $1500 per participant, including meals and all entertainment at the hotel
Advantage: very attractive beach
Disadvantage: few cultural attractions
Hotel Moda, Italy
4-star hotel
One conference room and seminar rooms
Large swimming pool, satelliteTV
Price: $950 per participant, including meals and two guided tours
Advantage: low cost means more money for cultural tours, sightseeing, the opera, etc.
Disadvantage: heavily booked in summer
Hyliace Hotel, Greece
(an island off the east coast)
5-star hotel
Wide choice of large and small conference rooms
Golf course, tennis course
Price: $1350 per participant, including meals
Advantage: beautiful island setting—peaceful and quiet
Disadvantage: not very convenient in traffic
Hotel Colossus, America
5-star hotel
Magnificent architecture in the Greek style
Huge conference rooms with outstanding facilities; seminar rooms available at extra cost
Price: $1950 per participant, including meals and one tour
Advantage: not far away from the international airport
Disadvantage: many tourists visit the hotel day and night [br] Which of the following is responsible for the plan of the conference?
选项
A、An international travel agency.
B、One of the four selected hotels.
C、The marketing department of VMI.
D、VMI’s international services.
答案
C
解析
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