首页
登录
职称英语
[originaltext]W: Sam, could you review the results of the survey on leisure spo
[originaltext]W: Sam, could you review the results of the survey on leisure spo
游客
2023-09-15
92
管理
问题
W: Sam, could you review the results of the survey on leisure sporting activities again? We need to plan out our proposal for this Friday’s business meeting.
M: Sure. I’ve summarized the results in the handout, broken down by consumer age groups and sporting activities. The survey was administered to 550 men and women between the ages of 18 and 55 years old, and the results have been compiled in the following age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 55. According to the results, the most active group involved in sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.
W: I see.
M: As far as particular sports are concerned, people in these two groups cited jogging as their favorite recreational sport followed by skiing, tennis, swimming, and cycling.
W: And what about these groups broken down by gender?
M: Oh, thanks for bringing that up. Men appear to be slightly mom active than women in the 18 to 26 year-old age group, but women seem more active in the other three groups.
W: Hmm. Based on what you have said, I think we should consider targeting the 18 to 26 year-old age group more in the future. I also feel we should consider expanding our line of athletic shoes, particularly jogging and tennis footwear. We also have to come up with a more appealing slogan aimed at this age group.
M: I see what you mean. However, when these results are compared with the survey carried out three years ago, we can see a growing trend among older consumers--those 14, I mean 46 to 55 who are becoming more conscious and concerned about staying fit. I believe this trend will continue, so we should focus on this group instead.
W: I see your point. Well, let’s meet again on Wednesday to iron out more of the details of this proposal.
选项
A、Target the 18 to 26 year-old age group.
B、Sell tennis rackets.
C、Carry more athletic shoes.
D、Work out a more appealing slogan.
答案
B
解析
What is NOT one of the woman’s marketing strategies?
信息明示题。女士在听完男士说明的调查结果之后表示,在未来应该考虑更多地面向18岁到26岁的顾客群,还应考虑扩张运动鞋生产线,特别是慢跑鞋和网球鞋,还应该以该顾客群为目标想出一个更有吸引力的口号,故排除A、C、D。其中并没有提及卖网球拍。故选B。
转载请注明原文地址:http://tihaiku.com/zcyy/3016614.html
相关试题推荐
[originaltext]M:Whatdoyouthinkofyourjob?W:It’sinteresting.(6)Icanme
[originaltext]M:Hello,mayIspeaktoMr.Hebert?W:Sorry,heisinameeting
[originaltext]M:Hello,mayIspeaktoMr.Hebert?W:Sorry,heisinameeting
[originaltext]W:Wouldyouliketoseeamenu?M:No,thankyou.Ialreadyknow
[originaltext]M:Thisisyourannualperformanceevaluation.W:SohowdidId
[originaltext]M:(6)CanIhelpyou?W:(6)Yes,Iamlookingforapairofgloves.
[originaltext]M:(6)CanIhelpyou?W:(6)Yes,Iamlookingforapairofgloves.
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
[originaltext]M:Excuseme.I’dliketobookaroomforTuesday.W:Whenwill
随机试题
TakingCareofParentsAlsoMeansTakingCareofFinancesDen
[originaltext]Beethovenprobablybegantogodeafin1797,buthetriedto
TheSkillsRequiredtoGetaJobI.Academicskills:ba
[originaltext]M:Howdifferentwouldyouimaginethelearningofasecondlangu
结合具体作品,论述艺术典型。
《建筑灭火器配置设计规范》(GB50140)于()起实施。A.2005年7月1
莫言的文学创作拥有深厚的地域和民间渊源,他以丰富的想象力,将魔幻现实主义与民间故
在半强式有效市场中,证券当前价格反映的信息有( )。 Ⅰ公司的财务报告 Ⅱ
(2018年真题)下列选项中,不属于QFII在经批准的额度内可以投资的人民币金融
下列选项中,有关电影的表述,不正确的一项是( )。A.电影由动态画面呈现
最新回复
(
0
)