首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-07-18
70
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the【C1】______production of goods, and then【C2】______on "persuasive salesmanship"-- to move as much of these goods as possible. Such production and selling【C3】______on the needs of the seller to produce goods and then【C4】______them into money.
Marketing, on the other .hand, focuses on the wants of consumers. It begins with first analyzing the【C5】______and demands of consumers and then producing goods that will【C6】______them. This eye-on-the-consumer【C7】______is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what .the consumer wants to buy and then go about making it【C8】______for purchase. Every【C9】______-- design, production, distribution, promotion -- is made according to consumer demand.
This concept does not【C10】______that consumer satisfaction is given【C11】______over profit in a company. There are always two【C12】______to every business activity -- the firm and the customer and each must be satisfied before trade【C13】______Successful merchants and producers,【C14】______, recognized that the surest route to profit is【C15】______understanding customers. This concept has been recognized in such slogans as "Have it your way," and "You are the boss". A good example of the importance of satisfying the consumer【C16】______itself in mind.
1985, when Coca Cola changed the【C17】______of its drink. The non-acceptance-of the change by a significant【C18】______of the public brought【C19】______a quick restoration of the Classic Coke, which was then marketed alongside the new. King Customer【C20】______. [br] 【C20】
选项
A、controlled
B、operated
C、ruled
D、managed
答案
C
解析
语义衔接题。很大一部分人不接受味道的改变,便迅速恢复了传统可乐风味,并与新产品一起上市。这里,the new指新口味的可乐。最后二句是对前面例子的总结。上例说明要以满足顾客的需求为基本策略,此句King Customer意为“顾客卜帝”,选项 C ruled“支配”可使句意通顺,意为“顾客上帝说了算”。
转载请注明原文地址:http://tihaiku.com/zcyy/2848127.html
相关试题推荐
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
AppropriacyinEnglishI.Whatisappropriacy?A.Fa
HowtoGetaPaperPublishedI.Prerequisitedoingmass
ThefirstEnglishcolonyinAmericaestablishedinA、NewJersey.B、NewYork.C、Ja
患者赵某某,男,32岁,农民,1个月前躯干部位出现皮下结节,伴头痛、头晕、恶心、
A.1.5 B.3 C.3.5 D.4.5 E.6.5慢性充血性心衰,心
国家建筑标准设计图集中混凝土结构施工图平面整体表示方法其优点在于()。A:适用
从事计划生育技术服务的机构不得进行()。A.非医学需要的胎儿性别鉴定和选择性
某公司拟向新构造的投资组合投入1000万元,该投资组合由3项资产组成,投资额
以下属于企业销售费用的有()。A.广告费 B.管理费 C.运输费 D.包
根据《社会生活环境噪声排放标准》,社会生活环境噪声测量时段为( )。A.被测声
最新回复
(
0
)