首页
登录
职称英语
When retailers want to entice customers to buy a particular product, they ty
When retailers want to entice customers to buy a particular product, they ty
游客
2023-06-30
34
管理
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded [br] 【C3】
选项
答案
L
解析
空格所在部分缺失谓语动词,同时根据副词often提示,该句时态为一般现在时,主语为consumers,故空格需填入动词,且为原形,后接不定式。候选动词只有struggle和bargain的时态相符。本句要表达的意思是“例如,消费者往往很难意识到加量50%与打六七折其实是等价的。”只有选项L)struggle表示“难于,费力”的意思,因此为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/2795491.html
相关试题推荐
特别值得一提的是,司马迁不仅参考皇家的历史记录,还走遍中国求证信息的真伪。Whatisparticularlyworthmentioningisth
随着生活水平的提高,保健品(healthcareproducts)日益受到中国人的喜爱。人们花费大量金钱来购买能量饮料、维生素药片和美容饮品。这些保
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
随机试题
Itmaybenecessary,inorderthatfuture【C1】______canenjoycleanair,that
______isthelargestcityand______isthesecondlargestcityinthePacificCoa
Theygotooneoftheworld’smostprestigiousuniversitiesandpridethemse
在工业建设项目中,下列()在固定资产投资中所占的比例较大。A.建筑工程费
相对于实质性审查制度,强制性信息披露的基本推论是投资者在公开信息的基础上(
下列诸药均能通鼻窍,治鼻渊头痛,其中何药兼温肺化饮,治寒饮咳喘及少阴头痛()。
患者男性,50岁。因高血压3年,血压控制不好,来医院就诊,护士给其进行健康教育时
每个民族都有自己独特的民俗文化,然而,一些人分不清具体的民族文化和民俗文化,加之
()在中国内地发行过人民币债券。A:国际货币基金组织 B:国际金融公司 C
女贞子的功效是A.滋补肝肾,益气 B.滋阴益肾,利尿 C.滋阴润肺,清虚热
最新回复
(
0
)