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The instant coffee producers thought that ______. [br] The purpose of the motiva
The instant coffee producers thought that ______. [br] The purpose of the motiva
游客
2025-07-30
12
管理
问题
The instant coffee producers thought that ______. [br] The purpose of the motivation study was to discover why ______.
选项
A、there were deeper reasons
B、instant coffee did not taste good
C、regular coffee was successful
D、people didn’t like instant coffee
答案
D
解析
题干是:研究购买动机的目的是发现为什么……,选项D“人们不喜欢速溶咖啡”是答案。不喜欢的背后还有更深的理由,因此,Mason Haire展开了这项调查,发现不是因为速溶咖啡的味道,而是消费者心理的原因。注意:这是一道细节题,凭题干中的motivation study可在文中找到相应的句子,然后根据文中的句子解题。
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