首页
登录
职称英语
The success story started in northern Italy towards the end of the Second Wo
The success story started in northern Italy towards the end of the Second Wo
游客
2025-07-25
10
管理
问题
The success story started in northern Italy towards the end of the Second World War. Leone Benetton had a bicycle rental (租赁) business in the town of Treviso. He wanted his oldest son Luciano to study and become a doctor. After Leone died, the family was poor and Luciano decided to leave school and get a job. He found work in a clothing store but soon had his own ideas and started a family clothing company producing colorful woolen sweaters for people only used to wearing dull colors. Shops selling only Benetton sweaters opened in many Italian cities and by 1974 there were stores in France, Germany and Belgium.
It was clear that at this stage the success of the Benetton business lay in the strength of the family. In 1975 Luciano married the 20-year-old Marina Salomon who worked in one of his shops. After careful research, Benetton opened his first shop in the USA, in Manhattan, New York, where it attracted some very special customers including Princess Diana and Jackie Onassis. In 1982 Luciano was introduced to Oliviero Toscani, the photographer who was to change the image (形象) of Benetton forever.
Although Benetton was growing very quickly, they needed an international image and for this reason in the early 1980s they decided to provide money for Formula 1 motor racing. This was followed by the advertising campaigns (广告攻势) for which the company became famous.
Luciano Benetton succeeded in turning the company he started in the 1950s into one of the world’s most successful businesses but he paid a high personal price. He spent so much of his life working and traveling that he lost touch with his family and friends. [br] What did Luciano Benetton’s father hope he would do?
选项
A、Sell clothes.
B、Build a factory.
C、Learn medicine.
D、Run a bicycle business.
答案
C
解析
细节题。对应的信息位于第一段第二句:He wanted his oldest son Luciano to study and become a doctor(他希望长子Luciano通过上学成为一名医生),据此可知,本题答案为[C]。
转载请注明原文地址:https://tihaiku.com/zcyy/4175795.html
相关试题推荐
Nickhadanunusuallyclevermind,sohissuccesshadbeen______andneverind
What’sthemaintopicofthecourse?[br][originaltext]Forthesecondcons
【B1】[br]【B2】A、FromB、TowardsC、NearD、BeyondC从后面Robert跳水救人的情节来看,独木舟离桥应该不远。因此,
Thelectureonsmokingwasoveratlast.Asweboyswererushingtowardsthepla
Theyallshared______thehappinessattheirsuccess.A、outB、inC、toD、withB
Whatdoestheword"prestigious"inthesecondparagraphprobablymean?[br]The
Whatdoestheword"prestigious"inthesecondparagraphprobablymean?[br]Man
Whatdoestheword"prestigious"inthesecondparagraphprobablymean?[br]Whi
Afterthebirthofmysecondchild,Igotajobatarestaurant.Havingworked
Afterthebirthofmysecondchild,Igotajobatarestaurant.Havingworked
随机试题
[originaltext]M:Mum,beforeIsoout,couldyougoovertheshoppinglistandsee
[originaltext]M:HaveyougotyourNewYearshoppingdoneyet?W:Almost.Igot
以下关于DPSK调制技术的描述中,正确的是()。A.采用2种相位,一种固定表
无排卵性功血的病理生理叙述,不正确的是A.有雌激素撤退出血 B.有雌激素突破出
赵州桥的设计者是隋朝石匠李春,《清明上河图》的作者是唐代画家张择端。()
《大医精诚》的作者是()A.孙思邈B.李时珍C.张仲景D.林逋E.刘完素
需办理席位变更的情形不包括()。A:营业部迁址 B:公司更名 C:席位转让
资料:Thinkforamomentofyourdefinition
李某因热水器漏电受伤,经鉴定为重伤,遂诉至法院要求厂家赔偿损失,其中包括精神损害
材料题 根据以下材料,回答题 汤姆洗衣公司是一家从事洗衣行业的老公司,该公司
最新回复
(
0
)