首页
登录
职称英语
THE DEVELOPMENT OF MANSHEE1. The speaker had a
THE DEVELOPMENT OF MANSHEE1. The speaker had a
游客
2025-06-03
2
管理
问题
THE DEVELOPMENT OF MANSHEE
1. The speaker had a problem finding ______ for his computer.
2. Initially, the speaker bought from ______ businesses.
3. Four years after its launch, Manshee’s ______ was £6 m.
4. The company grew rapidly without having ______
5. The main factor in the company’s decisions was the current month’s ______
6. ______ fell as a result of competition.
7. Manshee’s consultants work mostly with ______ .
8. The consultants made Manshee’s directors put their future ______ in order of priority.
9. The directors first focused on ______ and financial goals.
10. What the speaker feels was particularly valuable was the ______ of the consultants’ advice.
11. Manshee classifies its customers on the basis of their ______
12. The most successful division is the one working with the ______ sector. [br]
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you.
Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me realise that other people must have the same problem.
Then I found that foreign magazines contained plenty of advertisements of mail order companies, so I started buying spare parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was born.
Four years later, Manshee was making a profit and had reached a turnover of six million pounds. We had four directors - myself and three of my friends - plus a staff of seventeen. The culture was young and the working environment didn’t have any structure. The company just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term - usually the cash flow for that month - into account.
However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didn’t really have much idea how to set about it. So we went to a firm of consultants who specialise in helping small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It seems obvious now, but we’d never realised the value of doing it before.
Initially, we set out strategic and financial targets for the next three years, and now we’re pleased with just how many of those objectives we’ve met.
The value of bringing in outside expertise was that it gave us objectivity. It’s so easy to take things for granted, and to go on in the same mindset. Using consultants meant we received invaluable advice on our business priorities.
Planning has allowed us to make notable improvements. For instance, by segmenting our customer base, we realised that we could put our customers, currently in excess of a thousand, into four distinct groups, according to their buying behaviour. That made us realise we could increase sales if we allocated different people to deal with each group. So we set up four specialist divisions, and the most successful one has increased its sales by over twenty per cent, and that’s the division involved with the training sector.
We’re signing off the next plan for growth. People are sometimes concerned that planning leads to rigidity, but we certainly don’t find that it stops us from being as flexible as we need to be. Thank you.
选项
答案
SMALL BUSINESSES/SMALL
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4101791.html
相关试题推荐
CareerDevelopment:thefactorsinvolvedwhenchoosingwhichtrainingcourseto
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
随机试题
Peoplewithdisabilitiescomprisealargepartofthepopulation.Itis【C1】_
Mostpeopledon’twakeupinthemorning,combtheirhair,andwalkoutthe
Herushed(danger)______acrossthestreettocatchthebus.dangerously修饰动词应该用副词
制作统计图时要求()A.纵横两轴应有标目,一般不注明单位 B.纵轴尺度必须
男性,44岁。因高处坠落多发性骨折并发急性呼吸窘迫综合征(ARDS),骨折已处理
日本国名意为“日出之国”。国家政体为议会君主立宪制。天皇为国家象征,无权参与国政
患者。女,31岁。3年来怀孕3次,均不足3个月而流产,听力减退,带下清稀。腰部酸
(一)资料 2020年3月,某审计组对乙公司2019年度的财务收支进
关联购销类的关联交易主要集中在()的行业。A:资本密集型B:劳动密集型C:技
我国《保险法》在投保人违反如实告知义务的主观要件上采取的是()原则。A.过失责
最新回复
(
0
)