首页
登录
职称英语
THE DEVELOPMENT OF MANSHEE1. The speaker had a
THE DEVELOPMENT OF MANSHEE1. The speaker had a
游客
2025-06-03
11
管理
问题
THE DEVELOPMENT OF MANSHEE
1. The speaker had a problem finding ______ for his computer.
2. Initially, the speaker bought from ______ businesses.
3. Four years after its launch, Manshee’s ______ was £6 m.
4. The company grew rapidly without having ______
5. The main factor in the company’s decisions was the current month’s ______
6. ______ fell as a result of competition.
7. Manshee’s consultants work mostly with ______ .
8. The consultants made Manshee’s directors put their future ______ in order of priority.
9. The directors first focused on ______ and financial goals.
10. What the speaker feels was particularly valuable was the ______ of the consultants’ advice.
11. Manshee classifies its customers on the basis of their ______
12. The most successful division is the one working with the ______ sector.
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you.
Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me realise that other people must have the same problem.
Then I found that foreign magazines contained plenty of advertisements of mail order companies, so I started buying spare parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was born.
Four years later, Manshee was making a profit and had reached a turnover of six million pounds. We had four directors - myself and three of my friends - plus a staff of seventeen. The culture was young and the working environment didn’t have any structure. The company just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term - usually the cash flow for that month - into account.
However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didn’t really have much idea how to set about it. So we went to a firm of consultants who specialise in helping small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It seems obvious now, but we’d never realised the value of doing it before.
Initially, we set out strategic and financial targets for the next three years, and now we’re pleased with just how many of those objectives we’ve met.
The value of bringing in outside expertise was that it gave us objectivity. It’s so easy to take things for granted, and to go on in the same mindset. Using consultants meant we received invaluable advice on our business priorities.
Planning has allowed us to make notable improvements. For instance, by segmenting our customer base, we realised that we could put our customers, currently in excess of a thousand, into four distinct groups, according to their buying behaviour. That made us realise we could increase sales if we allocated different people to deal with each group. So we set up four specialist divisions, and the most successful one has increased its sales by over twenty per cent, and that’s the division involved with the training sector.
We’re signing off the next plan for growth. People are sometimes concerned that planning leads to rigidity, but we certainly don’t find that it stops us from being as flexible as we need to be. Thank you.
选项
答案
ACCESSORIES
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4101785.html
相关试题推荐
CareerDevelopment:thefactorsinvolvedwhenchoosingwhichtrainingcourseto
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
•Youwillhearadialogueamongfourspeakers.TheyaretalkingaboutMegadrom
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
TASKONE--THEFEELINGOFTHESPEAKER•Forquestions13-17,matchtheextractswi
THEDEVELOPMENTOFMANSHEE1.Thespeakerhada
随机试题
牡丹以其形美色艳,品种繁多,素有“花中之王”“国色天香”的美誉,深受国人的喜爱。牡丹又以其雍容华贵、光彩照人的外形,成为富贵、吉祥的象征,因而人们常常把牡
冰山是大自然最雄伟壮观的产物之一,然而大多数人从未见到过冰山。一种模糊的神秘感笼罩着冰山。它们诞生在遥远、寒冷的海洋的某一个角落里。冰山存在的时间不长,
Theofficestaff______gatheredtohearthepresidentspeak.A、areB、isC、hasD、
属于健康管理的基本策略的是?()A.疾病管理 B.生活方式管理 C.需求
A.子宫颈刮片细胞学检查 B.阴道镜检查 C.子宫颈碘试验 D.子宫颈及子
A.如上图所示 B.如上图所示 C.如上图所示 D.如上图所示
医美市场不仅是顾客和医美从业人员之间的________,在这两者中间,往往还会插
证券公司公开发行债券的申请被批准后,如申请人要修改募集说明书,应书面说明情况。(
采用定量综合评估法进行建设工程监理评标的优点有()A、可减少评标过程中的相互干扰
男,28岁。心悸、无力、手颤抖3个月,大便每日2~3次,不成形。体重下降5kg,
最新回复
(
0
)