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Why did Sam mention Nest’s failure in Africa?A、Because he wanted to prove the im
Why did Sam mention Nest’s failure in Africa?A、Because he wanted to prove the im
游客
2025-06-02
12
管理
问题
Why did Sam mention Nest’s failure in Africa?
选项
A、Because he wanted to prove the importance of a thorough feasibility investigation before taking any of the recommended options.
B、Because the main problem in Central and South American markets is poor health conditions.
C、Because he wanted to arrange another longer visit to Brazil or Chile early next year.
答案
A
解析
Sam谈到了雀巢公司进军非洲市场的失败案例,而且所有选项表述的内容在材料中都有提及,这就需要凭借考生根据事实进行分析和综合的能力来找到正确的答案了。他谈话中的逻辑关系如下:首先,他提出公司应该进行一次更为详尽和完备的可行性调查活动,此项活动可以通过对巴西和智利的另一次考察来完成;并且补充说明了自己当时所碰到的主要市场问题“poor health conditions”。如果考生暂时无法理解该逻辑关系,那么后来Grace提问后,Sam的再次表态“That’s why I’m suggesting we do a more thorough investigation.”则明确地证实他提出该案例的真实原因。选项B描述的仅为Sam此次考察所发现的问题,并不具有普遍性和持续性,因此排除;选项C则为实施考察的具体措施或者方式,与题干的考查点不一致,也可以排除,所以确定本题应该选A。
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