You will hear a business presentation.As you listen, for questions 1—12, comple

You will hear a business presentation.
    As you listen, for questions 1—12, complete the notes, using up to three words or a number.
    You will hear the recording twice.
(10 seconds pause)
M: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I’m the Marketing Manager in Beijing for Notson Limited. N-O-T-S-O-N, Notson. I’m here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we’re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.
I’d like to start off by outlining a few facts and figures about the consumer market in China. Then, I’ll go over the standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I’ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave your questions until then. OK, as we’re all running to a tight schedule, I’d like to get to the first point, the current state of China’s consumer market.
I’ve prepared a short PowerPoint presentation, to give you a general introduction to the Chinese market as we see it. Please direct your attention to the screen behind me and I’ll dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about one fifth people out of about three hundred wearing sunglasses. And that’s the challenge right there. We have to build demand for our product and create a market.
This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a challenging market. With little current demand, we have a huge task ahead of us to build a target market and successfully sell our product to this massive consumer base. Moving on to Beijing’s younger consumer market.. . hmm, that color text is a bit hard to read. I’m sorry for the delay; it will only take a moment to change the color so we can read it. .. There, that’s better. As I was saying.. .
(10 seconds pause)