首页
登录
职称英语
You will hear a part of a radio programme on business topics. The presenter
You will hear a part of a radio programme on business topics. The presenter
游客
2025-06-01
0
管理
问题
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
FAST-SAVE LIMITED
The company history
【L1】Fast-Save’s original name was______.
【L2】In 1970, it took over some_____
【L3】In______, it introduced more than 200 off-price products.
【L4】Fast-Save’s advertising slogan was______.
Present situation
【L5】Problems have arisen because competitors have______Fast-Save.
【L6】This has led to a considerable fall in its______.
【L7】However, it still has substantial______.
【L8】It continues to be able to employ the______.
The company’s future
【L9】It is taking steps to change its______.
【L10】It has decided that current customers are more interested in buying______.
【L11】Fast-Save will be altering the______it keeps in its shops.
【L12】A key advantage for Fast-Save is that it has reliable______. [br] 【L11】
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Now we move onto a new series where we look at companies in trouble and how they intend to turn themselves round.
Everybody is familiar with the budget supermarket chain, Fast-Save. They began business in 1959 as Valued Foods Limited, but to give themselves a more modern image, adopted the name Fast-Save in 1965. The chain went public in 1970 and with this new injection of capital began to buy a rival’s stores and converted them into Fast-Save outlets.
There was a major innovation in 1992 when they launched a range of over 200 special bargain products. Because they produced these themselves costs were substantially reduced. They launched the range through a huge advertising campaign with the catch phrase "why pay more?" This was enormously successful and quickly forced Fast-Save’s competitors to respond by introducing their own versions of similar shopping deals.
And it is precisely because rivals have imitated it that Fast-Save is in a certain amount of trouble.
With others competing successfully in the same market, Fast-Save’s share price has dropped sharply. As a direct result of this, it is just announced it is closing 107 of its 979 stores.
Despite the inevitable job loss this would cause, the company still has considerable assets which will enable it to survive. Its stock market value remains a healthy £ 497 million. It has a reasonably stable workforce whose wages keep pace with the rest of the industry. It still attracts the best executives due to its competitive salaries: and it offers good prospects for advancement with its training courses which are attended by more than 1,000 potential managers a year.
So in spite of a bad year, Fast-Save is now looking to the future and it has a major change in corporate culture. It is closing some of its older stores because it wants to create a new image.
Basically, it is planning to take itself off market as it recognises the modern supermarket customer seeks high quality products rather than cheap food. These changes will mean redesigning many of the stores, changing much of its stock and amass the investment in marketing and advertising.
Fast-Save has a distinctive advantage over some of its competitors in that it has solid financial banking. It is partially owned by the finance house Golden Mathews which is based in Australia but deals with Fast-Save through its branches in Singapore.
All in all, it seems the company is looking at a rosier future, but we have to wait and see. We will keep you informed of its progress.
选项
答案
STOCK
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4099064.html
相关试题推荐
WhatkindofbusinessisDombeyandSons?[br][originaltext]Youhavereach
Forabouthowlonghasthecompanybeeninbusiness?[br][originaltext]Our
Whatistheman’sbusiness?[br][originaltext]ManWeonlygrowvegetableshere
Whatistheman’sbusiness?[originaltext]ManWeonlygrowvegetableshere.It’s
Whattypeofbusinessisbeingadvertised?[br][originaltext]Thisweekonly!(9
Whattypeofbusinessisbeingadvertised?[originaltext]Thisweekonly!(95)Quee
WhattypeofbusinessdoesJackWilliamsown?[originaltext](92)Willy’sSporting
Whatisthisnewsabout?[br][originaltext](74)Intheworldofbusinesstoday,
Whatisthisnewsabout?[originaltext](74)Intheworldofbusinesstoday,Multi
Whatisbeingannounced?[br][originaltext](71,72)ThismonthisBusinessWare
随机试题
NotwomanheldapresidentialcabinetpositionintheUnitedStatesuntil1933,
甲公司是在上海证券交易所挂牌的上市公司,股本总额10亿元,主营业务为生物制药的研
在严寒地区居住建筑保温设计中,南向窗墙面积比的最大限值为()A.0.30
图示结构支座计算简图,不属于固定铰支座的是( )。
A.丙酸睾酮 B.输注全血 C.造血干细胞移植 D.抗生素 E.输注红细
()是我国法律体系中用以调整规范自然人、法人等民事主体之间的人身关系和财产
既能清热燥湿,又善清肺热的药物是A:黄芩B:黄连C:黄柏D:苦参E:龙胆
某新建三级耐火等级的蒸汽机车库,最多允许层数为()层。A.1 B.2 C.
青少年社会工作的根本目标是()。A.帮助青少年共同成长 B.激发青少年自我成
男性,45岁,饮酒20余年,每天约3两白酒,查体肝肋下2.0cm脾肋下5.0c
最新回复
(
0
)